Offline Sales Executive

The Offline Sales Executive will be responsible for driving on-ground sales expansion for Impetus by identifying new retail opportunities, pitching products to stores, and building long-term partnerships. The role demands a proactive, ambitious, and field-driven individual who can help scale the brands’ presence — city by city, and eventually nationwide.

Key Responsibilities

1. Market Expansion & Store Outreach

• Identify and approach potential retail stores, gyms, home décor outlets, lifestyle stores, and other relevant points of sale to list and sell brand products.
• Actively visit new and existing stores to maintain relationships and ensure consistent brand visibility.
• Stay updated with all new store openings or upcoming retail opportunities in the market.
• Represent the brand professionally and persuasively while pitching products to store owners and distributors.

2. Sales Growth & Target Achievement

• Meet or exceed monthly and quarterly sales targets.
• Negotiate profitable deals, order quantities, and placement terms with retailers and distributors.
• Track product movement, restocks, and collections efficiently.
• Create and implement local strategies to increase brand presence and sales in assigned territories.

3. Data Management & Reporting

• Maintain and regularly update an Excel sheet with details of all store visits, leads, conversions, and sales data.
• Prepare weekly and monthly reports on outreach activity, performance, and growth.
• Track and analyze data to identify high-performing areas and potential new regions for expansion.

4. Territory & Network Development

• Develop and expand retail presence city by city, building a strong distribution network.
• Identify local trends and customer preferences to guide product placement and assortment.
• Support the creation of a structured plan for nationwide retail growth.

5. Brand Representation

• Act as the face of Impetus and Tyohaar in retail markets, ensuring strong brand presentation at every outlet.
• Collect on-ground feedback on products, pricing, and packaging to share with the NPD and marketing teams.
• Suggest improvements or promotional ideas to strengthen the brand’s offline presence.

Key Skills & Competencies

• Excellent communication and negotiation skills.
• Strong on-ground presence and networking ability.
• Target-driven with a hunger for growth and expansion.
• Basic proficiency in Excel, Google Sheets, and report preparation.
• Ability to travel extensively within and outside the assigned city.
• Confident, persuasive, and self-motivated personality.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or any relevant field.
• 1–2 years of experience in offline sales, retail development, or field marketing (FMCG, lifestyle, or consumer products preferred).
• Prior experience in building or managing retail networks is a plus.

Key Performance Indicators (KPIs)

• Number of new stores onboarded per month.
• Monthly and quarterly sales volume achieved.
• Expansion of retail footprint (city-by-city growth).
• Conversion rate from leads to active stores.
• Data accuracy and timeliness in reporting.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person