National Manager - CSD

As a Sales Manager at our company, your primary responsibility will be to meet the top line sales objective by interacting with the Brand Teams and developing business plans aligned with the brand strategy. You will be tasked with ensuring stock availability of 85% at all outlets with precise forecasting accuracy. Managing customer-wise profitability will be a key aspect of your role, where you will need to establish a model to measure the profitability of each account. Optimizing resource utilization, including manpower, in a cost-efficient manner is essential. Additionally, maximizing returns for the company through activities with key accounts and ensuring timely collections are part of your duties. You will be expected to deliver impactful initiatives in terms of CSD, such as introducing new products, packaging changes, price increases, enrolling new outlets, and executing consumer promotions. Building and leading a high-performing team to manage CSD effectively, attracting and retaining top talent, and ensuring continuous competency development through robust training programs will be crucial. Establishing world-class processes to handle CSD operations will be vital, including liaising with international coordinators to align account strategies globally. Staying ahead of market trends and ensuring ANI's proactive approach towards new opportunities in the international modern trade chains are essential. Managing SG&A and ensuring adherence to the agreed budget numbers will be part of your responsibilities. This includes allocating funds within accounts, monitoring spends, and overseeing the SG&A budgets of the teams and yourself. In summary, your role as a Sales Manager will involve strategizing, executing, and optimizing sales and profitability through effective team management, process implementation, and financial control measures. Your contributions will play a significant role in driving the company's growth and success in the market.,