National Manager - CSD

Meeting the top line sales objective

• Building and delivering the channels AOP, quarterly and monthly sales plans, within the aligned spends, and with delivering effective activations as per plan
• Interacting with the Brand Teams, developing & delivering brand business plans in sync. with the brand strategy
• Ensuring stock availability at all the outlets with a high degree of forecasting accuracy (95%+) and minimum penalties, denials and non-supply situations
• Building an institutional sales business in line with Trade priorities with the right brand x pack x channel strategy, profitably

Managing the customer-wise profitability

• Measure & review account level profitability and spends, while maintaining the same to be in line with AOP/quarterly plans
• Ensure that resources including manpower are utilized in the most cost-efficient manner and vacancies are filled in at the earliest
• Ensure activities with key accounts are done to maximize returns for ANI
• Ensure collection is done for direct customers as per the company norms and facilitate wholesaler's collection for indirect customer

Deliver the Perfect Punch

• New products introduction
• Pack changes
• Price increases
• Enrolment of new outlets
• Consumer promotions and other activities

Build a high performing team

• Work with field partners to manage their teams whilst maximizing productivity and efficiency
• Attract and retain the best talent
• Develop competencies of the Sales Team with a strong training program
• Have a strong succession plan in place
• Enrich the team with technology to have a cutting edge

Setup world class processes

• Liaise with international coordinators to ensure accounts strategy is in sync. with the global accounts
• Setup world class processes

Managing the SG&A and ensuring the same is within agreed numbers

• Allocating funds within accounts and having a control on the spends
• Control on the teams and self for TA-DA & SGA budgets