Meeting the top line sales objective
- Building and delivering the channels AOP, quarterly and monthly sales plans, within the aligned spends, and with delivering effective activations as per plan
- Interacting with the Brand Teams, developing & delivering brand business plans in sync. with the brand strategy
- Ensuring stock availability at all the outlets with a high degree of forecasting accuracy (95%+) and minimum penalties, denials and non-supply situations
- Building an institutional sales business in line with Trade priorities with the right brand x pack x channel strategy, profitably
Managing the customer-wise profitability
- Measure & review account level profitability and spends, while maintaining the same to be in line with AOP/quarterly plans
- Ensure that resources including manpower are utilized in the most cost-efficient manner and vacancies are filled in at the earliest
- Ensure activities with key accounts are done to maximize returns for ANI
- Ensure collection is done for direct customers as per the company norms and facilitate wholesaler s collection for indirect customer
Deliver the Perfect Punch
- New products introduction
- Pack changes
- Price increases
- Enrolment of new outlets
- Consumer promotions and other activities
Build a high performing team
- Work with field partners to manage their teams whilst maximizing productivity and efficiency
- Attract and retain the best talent
- Develop competencies of the Sales Team with a strong training program
- Have a strong succession plan in place
- Enrich the team with technology to have a cutting edge
Setup world class processes
- Liaise with international coordinators to ensure accounts strategy is in sync. with the global accounts
- Setup world class processes
Managing the SG&A and ensuring the same is within agreed numbers
- Allocating funds within accounts and having a control on the spends
- Control on the teams and self for TA-DA & SGA budgets
DIVISION: ANI International Nutrition
LOCATION: India > Mumbai : BKC Building
TRAVEL: Yes, 75 % of the Time
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SIGNIFICANT WORK ACTIVITIES: Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)