National Manager - CSD

5 - 9 years

0 Lacs

Posted:5 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will be responsible for meeting the top line sales objective by developing business plans in alignment with the brand strategy, ensuring stock availability at all outlets, and managing customer-wise profitability. Additionally, you will be required to deliver new products, pack changes, price increases, enrolment of new outlets, consumer promotions, and other activities related to CSD. - Interact with the Brand Teams to develop business plans - Ensure stock availability at all outlets with high forecasting accuracy - Manage customer-wise profitability by measuring each Account profitability - Utilize resources including manpower in a cost-efficient manner - Maximize returns for ANI through activities with key accounts - Ensure collection is done as per company norms for direct customers and facilitate wholesalers collection for indirect customers - Introduce new products, pack changes, price increases, enrolment of new outlets, consumer promotions, and other CSD activities - Setup and manage a high-performing team for CSD - Attract and retain the best talent, develop competencies of the Sales Team, and have a strong succession plan in place - Enrich the team with technology to maintain a cutting-edge advantage - Setup world-class processes to handle CSD and liaise with international coordinators - Scan the environment to ensure ANI is the first to exploit new opportunities from new international modern trade chains - Manage SG&A and ensure it is within agreed numbers by allocating funds and controlling spends - Control the teams and self TA&DA SG&A budgets - Previous experience in sales and business development - Strong leadership and team management skills - Ability to develop and implement business plans - Excellent communication and negotiation skills - Strong analytical and problem-solving abilities - Knowledge of modern trade chains and international coordination - Ability to work under pressure and meet sales objectives - Proficiency in budget allocation and control,

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