National Head – E-Commerce

Job Title: National Head – E-Commerce

Location:

Open to candidates willing to relocate

About the Company:

We are a leading FMCG company in the beverages segment with a strong national footprint and a fast-growing e-commerce presence. Our product portfolio spans multiple quick commerce platforms, e-marketplaces, and our own direct-to-consumer (D2C) brand website.

To accelerate our next phase of digital growth, we are seeking a seasoned and strategic e-commerce leader to spearhead and scale our online business.

Role Summary:

National Head – E-Commerce

Key Responsibilities:

• Develop and implement a comprehensive national e-commerce strategy across quick commerce, marketplaces, and D2C.
• Drive revenue growth through new product listings, exclusive launches, and strategic collaborations.
• Lead annual Joint Business Planning (JBP) with key platforms to align on targets, promotions, and visibility.
• Maintain strong personal relationships with national and regional e-commerce buyers through regular face-to-face interactions.
• Leverage existing network with major platforms like Blinkit, Zepto, Instamart, Amazon, Flipkart, BigBasket, and others.
• Build and maintain robust relationships with distributors, stockists, and logistics partners supporting the e-commerce channel.
• Oversee and optimize the D2C website, ensuring strong traffic growth, conversion rates, and customer retention.
• Plan and execute online campaigns, promotions, and a superior brand experience for direct customers.
• Ensure seamless backend operations — inventory, billing, order fulfillment, ERP integration, claims processing.
• Collaborate closely with supply chain, warehouse, and finance teams for operational excellence.
• Manage listing hygiene, product content, SEO, pricing strategies, and category performance.
• Take full P&L ownership of the e-commerce vertical, ensuring profitability and sustained growth.
• Track performance metrics, ROI on marketing spends, and conduct regular competitor benchmarking.
• Utilize analytics and data insights for informed decision-making across assortment, pricing, and promotions.
• Lead, mentor, and grow a high-performing team of Key Account Managers (KAMs), analysts, and marketing executives.
• Define clear KPIs, review performance, and drive accountability across the team.

Candidate Profile:

• Minimum 6+ years of relevant e-commerce experience, including 3+ years in a leadership role.
• Mandatory industry background in

  FMCG, Beverages, Dairy, or Pharma

  .
• Strong network and working relationships with decision-makers at national and regional levels in leading e-commerce platforms.
• Proven experience in face-to-face buyer negotiations, business development, and category management.
• Deep understanding of backend functions such as billing, ERP, claims, and supply chain integration.
• Demonstrated success in profitably scaling online businesses across multiple channels.
• Excellent communication, leadership, and stakeholder management skills.

If interested Kindly share the Updates resume on jeena.sunil@evokehr.com or DM.