Modern Trade & Institutional Sales Executive

Job Title: Sales Executive – Modern Trade & Institutional Sales

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Job Summary

Sales Executive with strong experience in Modern Trade and Institutional Sales

Key Responsibilities

Modern Trade (Primary Focus)

• Manage, support, and grow

  Modern Trade accounts

  across assigned territories.
• Liaise with category managers, store managers, and distributors to ensure smooth operations.
• Oversee order booking, replenishment, stock availability, planogram compliance, and in-store visibility.
• Follow up on payments, claims, schemes, promotions, and settlements.
• Track MT performance, promo effectiveness, and SKU-wise sales.
  

Institutional Sales

• Manage end-to-end

  Institutional Sales

  relationships with corporate buyers, hotels, hospitals, and bulk purchase clients.
• Handle inquiries, negotiations, pricing, and order coordination.
• Ensure timely delivery, invoicing, and customer satisfaction.
• Build long-term partnerships to drive repeat business.
  

Sales Operations & Coordination

• Maintain product listings and support documentation across MT, Institutional, and (where needed) GeM portals.
• Prepare sales MIS, sales trackers, and channel performance reports.
• Coordinate with internal teams (Supply Chain, Accounts, Logistics) to ensure seamless execution.
• Conduct competitor tracking and basic market research with a focus on

  FMCG industry trends

  .
• Assist in MT promotions, sampling, and product launch executions.
  

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.

• Minimum 3+ years mandatory experience in Modern Trade & Institutional Sales.

• Strong FMCG background is essential

  (Personal Care, Household Care, Breweries, Pharma Cosmetics preferred).

Key Skills Required

• Deep understanding of

  Modern Trade processes, MT operations, and MT sales cycles

  .
• Strong exposure to

  Institutional Sales and B2B account handling

  .
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in MS Office and sales reporting tools.
• Ability to multitask, manage timelines, and coordinate across multiple stakeholders.
• Strong analytical mindset and disciplined follow-up.
  

Why Join Us?

Modern Trade, Institutional Sales, and FMCG