1011 Meta Ads Jobs - Page 31

Role: Graphic Designer Location: Gurugram (On-site) Experience: 1- 3 years Type: Full-time About the Role Were looking for a Graphic Designer who can think creatively and execute clean, eye-catching visuals across digital platforms. From ad creatives and social media posts to website banners and email visuals youll help us create designs that not only look great but also drive results. Bonus points if you can do some basic video editing too! What Youll Be Doing Design social media creatives for Instagram, LinkedIn, and YouTube Create performance marketing creatives (Meta & Google ads static banners, carousels, thumbnails, etc.) Work on website visuals Design email and presentation graphics that are clean and on-brand Contribute ideas for posts and campaigns during brainstorming sessions Support the content team with quick turnaround creatives when needed Help with basic video editing for short-form content (reels, testimonials) Youll Be a Great Fit If You Have 13 years of design experience Are comfortable using tools like Photoshop, Illustrator and Canva Have a solid understanding of composition, layout, and typography Can balance creativity with brand consistency You don’t just wait for briefs, you bring ideas to the table (Bonus) Know your way around basic video editing tools like Premiere Pro or Final Cut Pro

Job Title: Performance Marketing Executive Location: Bangalore (Work From Office) Experience Required: 12 Years Job Type: Full-time Work Timings: Flexible Hours Job Overview We are seeking a dynamic and analytical Performance Marketing Executive to lead our paid digital campaigns. The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns across platforms like Google, Meta (Facebook/Instagram), and LinkedIn to drive quality leads and measurable ROI. Key Responsibilities Plan, execute, and manage paid marketing campaigns (Google Ads, Meta Ads, LinkedIn, etc.) Optimize campaigns based on performance metrics (CPC, CPL, ROAS, CTR, conversions) Conduct keyword research, audience segmentation, and competitor benchmarking Collaborate with design and content teams to develop effective creatives and landing pages Track and analyze user behavior across campaigns using Google Analytics, UTM tagging, and other tools Prepare weekly/monthly performance reports and suggest actionable improvements Coordinate with the admissions team to align lead generation with enrollment goals Stay updated with trends in performance marketing and EdTech space Key Requirements 12 years of proven experience in performance marketing or digital advertising Strong knowledge of Google Ads, Facebook Ads Manager, and analytics tools Data-driven mindset with a clear understanding of performance metrics Basic knowledge of CRM platforms and lead tracking systems is a plus Good communication and coordination skills Bachelor’s degree in Marketing, Business, or related field preferred What We Offer Flexible working hours (Work from our Bangalore office) Energetic and inclusive EdTech environment Exposure to cross-functional teams and decision-making processes Real impact on student journeys and global education outcomes Opportunities for growth in digital and strategic marketing

Create, optimize Amazon PPC campaigns Manage listing on Amazon USA, Canada, UK, eBay, Walmart Write SEO-friendly content for listings and website. Monitor ad performance (ACOS, ROAS, CTR) and make data-driven adjustments. Required Candidate profile Manage social media (post, reel) Onboard products to new marketplaces Skilled in Seller Central, eBay, Walmart, etc. Hands-on with social media tools, Meta Ad, Google Ad, SEO. To Apply - 8696988884 Perks and benefits Commission is Given Long-term growth opportunity.

Media Strategy: Recommend the right media priorities, mix, weights, phasing and so on, using platform analytics, campaign insights and consumer truths. Execution Excellence: Operational Understanding experience of Meta Ads, Google Ads - Adwords DV360, X Ads, Snaptchat Analytical understanding, Understanding of 3rd Party Publisher Ecosystem. Understanding of Tech KOL Content Creators ecosystem is good to have. Measurement : Thinking beyond just media metrics, working towards business attribution of the media impact. Ad tech set up: Should be very savvy and be able to evaluate multiple platforms, on board partners, set planning principles and manage campaigns. The Role Requires Close Collaboration With Partners : Google/Facebook/Twitter 3rd Party - Publisher Ecosystem Media Agencies Brand Team Category Team Analytics The role will enable you to work on the cutting edge of digital marketing in the country, with access to the latest tech and best practices. The role is an opportunity to be a part of the marketing culture at flipkart that is built on Precision, Frugality Innovation. Qualification Experience 5-7 years of experience in media planning at scale, with understanding of the ad tech ecosystem. Ecom Experience Would Be An Added Advantage.

Role Description : This is a full-time on-site role located in Greater Hyderabad Area for a Digital Marketing Specialist . The Digital Marketing will be responsible for (social media marketing, search engine optimization, lead generation, campaign designs, web analytics, webpages promotion, web feeder skills, Ads & content curation, and digital marketing for B2B) . Qualifications : Social Media Marketing skills (YouTube Ads, LinkedIn Ads, Instagram Ads, Facebook Ads) Google Ads, Meta Ads Lead Generation and Email Marketing Marketing skills. Search Engine Optimization (SEO) SEO Technical Link Building Webpage Promotions. Campaign design & promotion. Ads & Content curation. Web Analytics skills. Digital Marketing skills. Excellent written and verbal communication skills. Excellent hands-on experience on all social media & digital platforms. Ability to take initiatives & lead the Digital marketing activities. Ability to work in a team environment and adapt to changing situations. Ability to study the market needs & various technology platforms. Proven track record of generating qualified & quantified leads. Bachelor's degree in Marketing, Communications, or related field. Certifications relevant to the role are must. Ability to promote success stories and build the company image in the market. Ability to execute the PR & brand building. Experience in B2B marketing preferred.

Role & responsibilities Develop, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and other relevant platforms. Monitor and analyze campaign performance, ensuring key performance indicators (KPIs) such as CTR, ROAS, CPL, and CPA are met. Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve campaign efficiency. Optimize ad spending and budgets to ensure maximum return on investment. Collaborate with content and design teams to create high-converting ad creatives and landing pages. Stay updated with the latest industry trends, tools, and best practices to enhance campaign performance. Provide detailed campaign performance reports and insights to clients and internal teams. Manage multiple client accounts, ensuring their marketing goals are achieved effectively. Preferred candidate profile 6 Month -2 years of experience in Performance Marketing Proficiency in Meta Ads and Google Ads

Role Responsibilities: Lead Meta ad strategy for Tata CLiQ Fashion Optimize campaigns using data and A/B tests Collaborate cross-functionally to align marketing efforts Ensure efficient budget pacing and KPI tracking Key Deliverables: Performance dashboard highlighting ROAS, CVR, CAC Weekly Meta campaign optimization reports Targeting and segmentation strategies using first-party data Scalable creative and content frameworks for paid social

KYOHO is a digital consulting marketplace connecting businesses with experts. As Performance Marketing Lead, you’ll run paid campaigns, manage affiliates, drive user growth, and optimize mobile attribution. Remote/Hybrid. Apply now!

Job Title: Performance Marketing Manager Job Type: Full-time Experience: 4-10 years Job Summary: We are looking for a Performance Marketing Manager who is highly skilled in running and optimizing Meta (Facebook & Instagram) Ads and Google Ads . The ideal candidate should have a deep understanding of paid marketing strategies, audience targeting, ad creatives, and conversion tracking to drive measurable growth and ROI. Key Responsibilities: Plan, execute, and optimize Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping, Performance Max, etc.) campaigns. Conduct A/B testing on ad creatives, copies, and landing pages to improve campaign performance. Perform keyword research and audience segmentation to maximize ad relevance and ROI. Optimize campaigns based on data-driven insights, focusing on CPC, CTR, ROAS, CPA, and LTV . Manage ad budgets efficiently to ensure the best cost per acquisition and return on ad spend. Track and analyze campaign performance using Google Analytics, Meta Business Suite, Google Ads Manager, and other tracking tools . Implement and monitor conversion tracking (Google Tag Manager, Pixel, GA4, etc.) to measure ad effectiveness. Stay updated with the latest ad platform updates, trends, and algorithm changes to improve performance. Collaborate with designers and content teams to create engaging ad creatives and copy. Prepare performance reports with actionable insights for internal stakeholders on a Weekly and Monthly Basis Preferred Qualifications: Google Ads Certification & Meta Blueprint Certification (preferred but not mandatory). Experience in eCommerce, D2C brands, or startups is a plus. Basic knowledge of graphic design tools (Canva, Photoshop) or video editing (Premiere Pro, CapCut) for ad creatives .(preferred but not mandatory).

Role & responsibilities - Social Media Management: Plan, schedule, and manage content across platforms like Instagram, Facebook, LinkedIn, and YouTube. Paid Ads Execution - Run and optimize Meta Ads and Google Ads campaigns focused on lead generation and visibility. Content Creation: Design creatives using Canva and other visual platforms , aligned with each brand's voice and goals. SEO & Keyword Research: Support on-page SEO efforts and conduct keyword research to drive organic performance. Website Handling (WordPress): Update and manage WordPress website, including landing pages, plugins, a minor backend adjustments. Client & Cross-Team Coordination: Collaborate effectively with internal departments and communicate with clients to ensure seamless execution. Reporting & Analysis: Build detailed reports and presentations using MS Excel and PowerPoint to track campaign performance. Tool Adaptation: Should work comfortably with Microsoft 365 and CRM tools used internally for task and client management. Preferred candidate profile - Experience: 2-3 years in a digital marketing agency Skillset: Meta Ads & Google Ads campaign management Canva, Photoshop, or equivalent design platforms SEO knowledge and keyword tool proficiency WordPress content management Excellent English communication (written & verbal) Proficiency in MS Word, Excel, PowerPoint Familiarity with Microsoft 365 & CRM software Ability to handle multiple client projects and a dynamic mindset is a must. Traits: Detail-oriented, proactive, and adaptable Quick learner with a passion for marketing Professional grooming and confident presentation skills

Job Summary: We are looking for a results-driven Digital Marketing Executive with hands-on experience in running lead generation campaigns via Google Ads, Facebook Ads, and Instagram Ads . The ideal candidate should have a strong understanding of digital performance metrics and the ability to generate high-quality leads within the defined CPL targets. Key Responsibilities: Plan, create, and execute lead generation campaigns on Google Ads , Facebook , and Instagram . Manage end-to-end campaign execution, including keyword research, ad copywriting, audience targeting, and bid optimization. Monitor ad performance, analyze metrics (CTR, CPC, CPL, ROAS), and adjust strategies to improve results. Create and manage landing pages optimized for conversions (optional if using a landing page tool). Implement tracking using Google Analytics , Facebook Pixel , and UTM parameters . Collaborate with design and content teams for creative requirements. A/B test ad creatives and landing pages to improve performance. Generate weekly and monthly performance reports with actionable insights. Stay updated with platform changes, industry trends, and competitor activity. Required Skills: Proficiency in Google Ads Manager , Facebook Ads Manager , and Instagram Ad Tools Experience in lead generation campaigns Knowledge of Google Analytics , Meta Pixel , Keyword Planner , and basic SEO Familiar with metrics such as CTR, CPL, CPA, ROAS, and funnel optimization Strong analytical and problem-solving skills Good communication and reporting abilities Preferred Qualifications: Bachelors degree in Marketing, Business, or a related field Certification in Google Ads / Meta Blueprint (Preferred but not mandatory) Experience with CRM tools like HubSpot, Zoho, or Mailchimp (a plus) Experience in e-commerce, education, or service-based industries (optional)

Role & responsibilities Plan, launch, manage, and optimize ad campaigns across Meta (Facebook & Instagram), Google, Amazon, and other platforms. Work closely with the Marketing Head and Founder to define campaign goals and strategy. Regularly analyze campaign data to track performance, identify insights, and optimize spends. Monitor key marketing metrics like ROAS, CAC, CTR, conversion rates, etc. Stay updated on the latest trends, tools, and best practices in performance marketing. Drive disciplined tracking and reporting of campaigns. Preferred candidate profile 1-3 years of hands-on experience in running ads. If not, you should at least have experience in social media marketing or content marketing to understand the basics. Strong analytical skills and a passion for data-driven marketing. Creative thinking and a love for testing new ad ideas. Highly disciplined and organized in managing campaigns and reporting. Hunger to learn and master the entire ecosystem of performance marketing

Job Summary/ Your Role in a Nutshell: The ideal candidate should have a strong understanding of digital marketing strategies, performance metrics, and optimization techniques to ensure the efficient allocation of media spend and achievement of KPIs.The Paid Media Specialist is responsible for planning, executing, and optimizing paid digital campaigns across various platforms to drive brand awareness, lead generation, and sales conversions. What you'll do: Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels Identify and execute optimization recommendations to increase campaign ROI Create landing pages using tools like Unbounce Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations Stay up-to-date and implement industry trends, platform updates, and best practices in paid media Design and implement a strategic approach to search engine marketing Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously. Collaborate with the creative and content teams to produce compelling ad copy and visual assets What you need: Bachelors degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising Experience in creating and running campaigns for IT services Strong keyword research skills Ability to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared Proven track record in handling multiple campaigns at a time Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms Strong analytical skills and the ability to interpret data to make informed decisions Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities

Key Responsibilities: Conduct keyword research to guide content teams Optimize website content, landing pages, and blog posts for search engines Perform ongoing SEO audits, competitor analysis, and recommendations Execute on-page and off-page SEO activities, including meta tags, internal linking, schema, and backlink generation Monitor SEO metrics like organic traffic, bounce rate, and keyword rankings Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. for performance tracking and improvements Collaborate with web developers and marketing teams to properly implement SEO best practices Stay updated with the latest trends and best practices in SEO and search engine algorithms Contact : 9133336163 hrspecialist@ivyoverseas.com

Client: D2C Beauty Skin care Requirements: 2+ years of hands-on experience in performance marketing with a proven track record of scaling paid media campaigns profitably across Meta, Google, and other platforms. Technical & Analytical Skills: Strong command over performance tracking tools, data interpretation, and optimization strategies. Proficiency in tools such as Google Analytics, Meta Ads Manager, and Excel. Creative Collaboration: Ability to brief and co-create with design and content teams to develop impactful campaigns that resonate with target segments. Execution-Oriented: High level of ownership with the ability to work in a fast-paced, results-driven environment Key Responsibilities: Strategic Planning & Execution: Develop, manage, and scale performance marketing campaigns across Meta, Google Ads, and other platforms to drive user acquisition, conversions, and revenue. Campaign Optimization & Analysis: Use A/B testing, funnel analysis, and data-driven insights to continuously optimize ad performance and lower CAC while increasing ROAS. Cross-Functional Collaboration: Partner with creative, content, and product teams to develop high-performing ad creatives, landing pages, and messaging aligned with brand goals and consumer behavior. Budget & KPI Management: Monitor campaign budgets and ensure campaigns are hitting key performance indicators (KPIs) including CTR, CVR, CAC, and ROI. Platform & Tool Expertise: Manage and optimize campaigns through tools such as Meta Ads Manager, Google Ads, Google Analytics, and Shopify, ensuring smooth execution and reporting.

Role : Performance Marketing Specialist Company Name: The White Teak Company (By Asian Paints) Web: www.whiteteak.com Reporting To : Digital Marketing Manager / Head of Marketing Type : Full-time | Individual Contributor About the Role Were looking for a sharp, data-driven Performance Marketing Specialist who understands the full digital marketing ecosystem and is ready to own paid media execution across Google and Meta platforms. This role demands both strategic thinking and hands-on execution, with a strong grasp of both online and offline retail dynamics . comfortable managing end-to-end campaigns, optimizing for ROI, and diving deep into analytics. Key Responsibilities Campaign Management Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, PMax, YouTube) and Meta Ads (FB & IG). Retail-Focused Strategy Align digital campaigns to drive both online sales and offline store walk-ins , with location-based targeting and audience segmentation. Tracking & Attribution Set up and maintain tracking using Google Tag Manager , GA4 , and other attribution tools. Collaborate with tech teams to ensure accurate event tracking across all touchpoints. Analytics & Reporting Build dashboards and deliver periodic performance reports with actionable insights. Monitor KPIs like CAC, ROAS, CTR, and footfall lift. Creative Collaboration Work closely with the content and design teams to deliver thumb-stopping ad creatives tailored for different funnel stages. Brand & Awareness Campaigns Assist in running brand lift and upper-funnel campaigns to improve brand recall and discovery across key audience cohorts. What You Bring 4-5 years of hands-on experience in performance marketing , with core expertise in Google & Meta Ads . Strong understanding of both e-commerce and retail store marketing dynamics. Solid grasp of conversion tracking , audience segmentation , and campaign attribution . Familiarity with Google Analytics 4 (GA4) , GTM , and CRM platforms. Exposure to brand campaigns and an understanding of how to balance performance and positioning. Proficiency in Excel/Sheets and tools like Looker Studio (or similar) for reporting. Nice to Have Experience working in luxury retail , home dcor , or lifestyle segments. Knowledge of WhatsApp marketing , remarketing workflows , or offline attribution models . Exposure to A/B testing frameworks and multivariate testing tools. What Success Looks Like Consistent delivery of high-ROAS campaigns Improved store footfall driven by digital Clear, data-backed insights powering weekly decisions Proactive experimentation across formats, audiences, and geos

Job Title: Associate Digital Marketing Department: Online Business Location: Sector 14, Gurgaon About HealthKart : HealthKart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools, and expert assistance for all your wellness and fitness needs. We proudly house two marquee nutrition brands MuscleBlaze and HealthKart both of which are leaders in their respective segments and follow an omni-channel distribution strategy. With a rapidly expanding team of 1000+ employees, we have successfully served over 10 million happy customers. Role Overview We are looking for a passionate and results-driven Digital Marketing Associate to join our Online Business team. The ideal candidate should have a solid understanding of performance marketing and a proven track record in executing paid campaigns with measurable ROI. Key Responsibilities : 1. Paid Ads Management Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads and Facebook Ads to meet performance goals like conversions and ROI. 2. Campaign Execution Coordinate and implement end-to-end digital marketing campaigns, ensuring alignment with broader marketing strategies and business objectives. 3. Performance Analysis Monitor, analyze, and report on campaign performance. Evaluate results against defined KPIs and ROI targets. Identify trends, insights, and optimization opportunities to improve spend efficiency and campaign effectiveness. Requirements : Experience: 2-3 years of hands-on experience in digital/performance marketing Strong understanding of paid media platforms including Google Ads and Meta Ads Analytical mindset with proficiency in interpreting performance data and generating actionable insights Ability to manage multiple campaigns simultaneously with attention to detail

We're hiring a Google & Social Media Ads Specialist with expertise in campaign planning, content strategy, ad copywriting, audience targeting, and performance optimization across Google, Facebook, Instagram & LinkedIn.

Responsibilities Optimise for ROAS and conversions Manage SEO for product pages Analyse ad performance and scale results Handle product feeds for Shopping ads Collaborate with design/content teams Stay updated with ad trends & tools Annual bonus

He will be responsible for developing, implementing, and executing marketing strategies to promote a company's products or services, ultimately driving sales and brand awareness. Manage marketing campaigns across various channel

Role & responsibilities Were looking for a results-driven Digital Marketing Manager to lead and execute performance-driven digital marketing campaigns across platforms. The ideal candidate is hands-on with Meta Ads and Google Ads, experienced in Shopify management, and understands how to scale growth through paid media, SEO, CRM, and social media. Key Responsibilities: 1. Paid Ads Management Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads . Continuously monitor ad performance and ROI to improve efficiency and scale. A/B testing of creatives, copies, and audiences. 2. Shopify Store Management Maintain and update the Shopify store with product listings, banners, and promotional content. Collaborate with design and development teams to improve site speed, UX, and conversion rates. 3. Performance Marketing Own and manage the performance marketing calendar. Set KPIs and track CAC, ROAS, and LTV metrics. Analyze funnel metrics and conversion data to drive strategic decisions. 4. SEO Conduct keyword research and implement on-page & off-page SEO strategies. Work with content teams to improve rankings and organic visibility. 5. CRM & Campaigns Execute WhatsApp and Email campaigns using tools like Mailchimp, Klaviyo, or similar. Segment audiences and personalize messaging for maximum impact. 6. Social Media Marketing Develop and manage content calendars across platforms (Instagram, Facebook, LinkedIn, etc.). Run brand awareness and engagement campaigns aligned with the companys voice. Oversee community engagement, comments, and customer queries. 7. Brand Building Plan and execute brand-building activities, collaborations, and influencer campaigns. Work with designers and content creators to build compelling brand stories. Preferred candidate profile Requirements: Proven experience in running Meta Ads and Google Ads . Strong knowledge of Shopify platform. Familiarity with Google Analytics, Google Tag Manager , and marketing dashboards. Hands-on experience with SEO, email marketing tools , and WhatsApp marketing platforms. Excellent understanding of social media trends, platform algorithms , and content formats. Strong analytical and problem-solving skills. Ability to multitask, prioritize, and manage time effectively in a fast-paced environment. Preferred Qualifications: Bachelor's degree in Marketing, Communications, or related field. Google Ads / Meta Blueprint certifications (a plus). Experience with graphic tools like Canva, Figma (bonus).

Why Schmooze? Schmooze is a Meme based dating app that is all the rage in the Gen Z dating circles. With over 2.5 Million users, and funding from top investors in India and Silicon Valley, we are focussed on re-defining the dating experience for Indians and helping them find their vibe-match. Our work has been spotlighted on platforms like Stephen Colberts The Late Show and Fox News in the US, and were now on the hunt for rockstars ready to double down on this momentum. [ YouTube - 181K followers | Instagram - 131K followers ] ROLE: SOCIAL MEDIA MANAGER As a Social Media & Content Manager , you'll be responsible for producing high-quality video, graphic and textual content across social media and ad platforms. You'll work with the content creation team to bring the brand to life through content thats scroll-stopping, witty, and distinctly Schmooze. Key Responsibilities: Create social media strategy and plan content calendars well in advance (IG, YT, X and LinkedIn) Own the end-to-end video content pipeline from concept, storyboard, and scripting to execution with strong attention to detail and deadlines Ideate, shoot, and edit engaging videos across formats: skits, trend-based reels, vox pops, and performance ads (Meta & Google) Stay updated on content trends and techniques to constantly level up creative quality and effectiveness Create impactful graphics and copy-led content for Twitter (X), Meta Ads, push notifications and marketing campaigns Drive regular influencer marketing and moment marketing campaigns Analyze content performance (views, engagement, watch time, CTR, etc.) periodically and iterate based on insights Support the ad team with quick-turnaround creatives and test variations for optimal performance Must Haves: Strong portfolio of video content across short-form and long-form formats Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro or mobile editing applications) On-camera presence and comfortable ideating, scripting, filming, and editing independently Familiarity with graphic design and content/ copywriting Solid understanding of content trends, platform algorithms, and audience behavior. Sharp creative copywriting skills from catchy hooks and video scripts to punchy one-liners and tweet-style copy Meme fluency and strong grasp of pop culture Nice to Haves: Experience with camera operation, lighting, and audio recording techniques Motion graphics and animation techniques would be a plus Prior experience as a content creator on personal channels is preferred

Responsibilities: * Create digital marketing materials: packages, flyers, brochures, travel guides. * Develop typographic designs: banners, Meta Ads. * Collaborate with team on design concepts. * Meet project deadlines.

Job Title: Performance & Growth Manager Location: Bangalore Experience: 57 years Industry: B2C / Consumer Tech / Mobile Apps Function: Growth, Performance Marketing Reports to: Business Head About Us Aisle is a high intent dating app, the wise middle path between casual dating and matrimony apps. We were the 2nd most downloaded dating app in 2020 and ranked 3rd among the top-grossing dating apps in India after Tinder & Bumble. Aisle has more success stories per 1000 users than any other dating app in India. As of March 2022, Aisle is a part of InfoEdge, one of the largest tech public companies in India. Responsibilities Own and execute the full-funnel growth strategy across paid channels (Meta, Google, YouTube, and more) to drive installs, registrations, and revenue. Plan, run, and optimize performance marketing campaigns across acquisition and re-engagement funnels, improving ROAS and LTV/CAC. Collaborate with product, design, and analytics teams to ensure a seamless user journey from first click to retention. Lead creative testing frameworks for ad copies, videos, and landing pages tailored to different audience personas. Experiment with emerging channels (e.g., influencer-led performance, affiliates, programmatic) to diversify Aisles growth engine. Scale successful campaigns and test new channels Manage performance marketing budgets efficiently with a sharp eye on CAC, CTR, CVR, and ROI. Work closely with data & analytics to build attribution models and deliver actionable insights. Conduct competitor benchmarking and stay ahead of growth trends in the dating and consumer app space. Identify new paid channels or growth hacks that can bring incremental value. Requirements 5–7 years of hands-on performance marketing experience in B2C brands or consumer apps (ideally in dating, fintech, gaming, or social). Strong track record of managing large-scale campaigns on Meta Ads (FB/IG) and Google Ads (Search, Display, UAC). Sharp analytical mindset with experience in tools like Google Analytics, AppsFlyer/Branch, Mixpanel, Excel, and Looker/Data Studio. Creative thinker with a knack for user segmentation, copy direction, and audience-based targeting. Strong project management skills, able to juggle multiple campaigns, teams, and priorities. Passion for the dating app space and understanding of Indian consumer behavior is a huge plus. Comfortable in a fast-paced, startup environment with ownership-first attitude.

Company Name - Forecast Advertising Job Scope & Responsibilities Position Title: Performance Marketing Lead Department: Media & Digital Strategy Reporting To: Agency Promoters Location: Chembur, Mumbai (On-site) Compensation: 6LPA - 12LPA(Fixed) + 2 - 3 LPA (Performance-based Incentive) About the Role Were looking for an enterprising and hands-on Performance Marketing Lead to build and steer our performance marketing practice from the ground up. You will be responsible for driving campaign performance across Meta, Google, LinkedIn, Programmatic, Influencer , and other paid media platforms. From audience strategy and budgeting to real-time optimizations and client presentations, this is an end-to-end individual contributor role with direct exposure to new business development, cross-functional collaboration, and client success. Were at the start of our performance marketing journey, and this role comes with the rare opportunity to build a vertical from scratch working closely with creative, servicing, strategy, and growth teams. If youre someone who loves owning outcomes, thrives in ambiguity, and enjoys translating data into decisions, wed love to talk. Key Responsibilities Campaign Planning & Execution : Own media planning, targeting, budget allocation, and day-to-day campaign optimization across all major paid media platforms. Performance Analysis & Attribution : Monitor and analyze campaign KPIs, attribution models, and funnel insights to drive actionable improvements. Cross-functional Collaboration : Work closely with creative, servicing, digital, strategy, and growth teams to align campaign objectives and creative outputs. Pitch & Proposal Ownership : Contribute significantly to new business pitchesbuilding performance marketing strategy decks, articulating ROI stories, and presenting to clients. Reporting & Dashboards : Create clear, insightful reports and dashboards using tools like GA4, Supermetrics, and Looker Studio. Platform Expertise : Stay updated with latest best practices across Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic buying tools. Innovation & AI Tools : Actively explore and implement AI-powered solutions to improve targeting, creative testing, and reporting efficiency. Client Interface : Attend client review meetings, strategy discussions, and performance deep-dives—explaining both technical and creative decisions with clarity. Ideal Candidate Attributes You’re someone who brings data-driven thinking, marketing instinct, and entrepreneurial energy to the table. You care about results, but also about systems—and you enjoy being both the architect and the executor. You should bring: 6+ years of experience in performance marketing roles, preferably at digital or media agencies. Proven ability to independently manage campaigns across Meta, Google, LinkedIn, Programmatic, and Influencer ecosystems. Strong presentation skills with the ability to articulate performance strategy in client pitches and review meetings. Deep familiarity with BFSI or B2B sectors and the nuances of performance media in regulated categories. Certifications in Meta Blueprint, Google Ads, HubSpot , or equivalent credentials. Hands-on expertise with GA4, Meta Ads Manager, Google Ads, Supermetrics, Looker Studio , and other analytics/reporting platforms. A proactive, collaborative, and low-ego working style —with the ability to lead initiatives independently and cross-functionally. Interested Candidates can forward their resume at hr@forecastadvtg.com Regards, Team HR.