Senior Digital Marketing Executive

About the job

Company: Backdropsource

Role: Full-time | On-Site - Noida

CTC: Upto ?6 LPA (Fixed)

Join Date: Immediate Joiners preferred

Prerequisites:

• Apply only if you have 3+ years of experience in Digital Marketing (Paid).
• Remuneration will be finalized based on your previous CTC
• Should be flexible to relocate to Coimbatore, Tamil Nadu (this might be a possibility)

About Backdropsource:

Backdropsource is not just an e-commerce brandwe are a global creative partner for photographers, filmmakers, brands, and event creators. With our backdrops, tension fabrics, media walls, and custom displays, we set the stage for visual storytelling worldwide.

We are now looking for a 360 Digital Marketing Experta strategist who can drive traffic, conversions, and growth across all digital channels.

Your Mission:

Google Ads (PPC):

• Launch & optimize Search, Display, Shopping, Performance Max, and YouTube Ads.
• Ensure every rupee spent delivers maximum conversions.

Meta/Instagram Marketing:

• Plan and run ad campaigns that move from awareness ? engagement ? conversions.
• Create engaging reels, creatives, and high-performing ads.

Data & Analytics (GA-4, GTM):

• Implement and track campaigns using GA-4, GTM & attribution models.
• Turn reports and dashboards into clear action plans.

Omnichannel Growth:

• Manage end-to-end funnels across Search, Social, Email, Remarketing, Affiliates, and UGC.
• Build product-specific strategies for our core items (Tension Fabrics, Media Walls, Light Boxes, etc.).

Experimentation & CRO:

• Run A/B tests and scale what works.
• Improve conversion rates, retargeting, and customer funnels.

Who You Are

• 35 years of proven hands-on digital marketing experience in e-commerce.
• Strong skills in Google Ads, Meta Ads, and GA-4 (certifications are a plus).
• Comfortable with metrics like CTR, CPC, CPA, ROAS, CAC, and LTV.
• Data-driven, creative, and aware of competition.
• Eager to experiment, scale, and grow.
• Ready to join immediately

Apply Now

If you can turn ad spends into growth and make algorithms work in your favor, Backdropsource is your stage.

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+91 7845993399.