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3 - 8 years

3 - 8 Lacs

Gurugram

Work from Office

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Lead projct execution across clients&practice teams Plan,optimise&implement digital ad campaign strategies for clients Suggest&develop new campgns across multiple channels Analyse performance data to derive insights, optimse campgns&ensure strong ROI Required Candidate profile Expert in campaign strategy, execution& optimization across all platforms Knowledge of audience segmentation, targeting &media planning Team Leader, Strong analytical, reporting& presentation skills

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5 - 20 years

50 - 100 Lacs

Mumbai

Work from Office

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Description Position at Mindshare OVERVIEW OF JOB Mindshare, a GroupM company and part of WPP, is seeking a dynamic and experienced Head of Client Leadership to lead the relationship with one of our largest global FMCG clients. This pivotal role demands a strategic leader capable of driving innovation, fostering strong client partnerships, and ensuring the delivery of award-winning work across communications and media planning, including digital, performance, ecommerce, and content. Job Title: Head - Client Leadership Department: Client Leadership (Mindshare Fulcrum) Reports To: Head - Mindshare Fulcrum, South Asia As Head of Client Leadership, you will be the primary point of contact for the client, responsible for maintaining the quality of contracted services, identifying opportunities for additional assignments, and championing bold ideas. This role offers a unique opportunity to fuse data, consumer insights, brand strategy, and creativity to deliver exceptional results. As a member of the Fulcrum Leadership Team, you will contribute to the profitable and efficient management of the account portfolio, overseeing resource allocation, processes, and systems. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. What your day job looks like at Mindshare: Client Relationship Leadership: Consolidate and strengthen senior client relationships, positioning Mindshare as a trusted business partner and fearless advocate for innovative solutions. Cultivate client satisfaction through proactive feedback solicitation and a consultative approach. Act as a client visionary, providing valuable perspectives based on a deep understanding of their business landscape, challenges, and opportunities. Develop and execute comprehensive strategic approaches aligned with the clients business objectives, overseeing annual planning with the client team. Day to day point of contact for other client non -campaign related matters. Strategic & Financial Oversight: Oversee business financial accounting, ensuring accuracy and compliance. Manage campaign development schedules and investment charters, including the status of POs/partnerships, risk mitigation for campaign/project delays, and commercial commitments. Supervise, support, and manage work related to business growth and strategic development initiatives. Team Leadership & Collaboration: Inspire and unify the team by articulating shared goals and fostering a collaborative environment. Lead and establish collaborative operating models across senior stakeholders from specialist functions such as Measurement, Data Analytics, and Content. Uphold a talent-centric approach in all operations, building a performance-oriented and motivated team. Review agency capabilities & resources needed to service clients. Innovation & Thought Leadership: Drive thought leadership and industry-defining work through structured communication planning and full utilization of cross-functional WPP capabilities. Develop a roadmap for transforming and maturing the clients approach to media and beyond. Work with Choreograph, GroupM Investment, Talent, and delivery teams on solutions as outputs from digital maturity assessments. Determine strategic segment/audience review consumer journey, media touchpoints, and engagements using a guided measurement framework to determine KPIs. What you ll bring: Minimum 18-20 years of work experience in business consultancy, marketing, media agency setup, or a strategic planning role, with at least 5 years spent working on media/communications planning related business. Proven track record of collaborating with key decision-makers within organizations. Extensive experience engaging with various stakeholders, including suppliers, advertising/marketing agencies, and media owners. Experience of working on large FMCG and CPG brands is a must. Deep understanding of the media landscape, industry intricacies, business dynamics, brand nuances, and consumer insights. Comprehensive understanding of business principles and practices, with the ability to perceive issues from financial and commercial perspectives. Strong business acumen & Commercial Orientation, understands allocation of resources and the right proposition selling to clients. Ability to understand Offline & Online and their role in shaping clients businesses. Understanding of media buying/ planning/ brand investments/ tools used. DESIRED SKILLS & EXPERIENCES Relationship Building: Cultivating trust and positive relationships with clients is key for long-term success. Problem-Solving: Proactively identifying and resolving client issues demonstrates competence and commitment to their satisfaction. Knowledge of Products/Services : A thorough understanding of a companys offerings allows client leaders to provide informed guidance and solutions. Influence : Effectively guiding clients toward the best solutions for their needs without being overly assertive. Exceptional team management abilities that foster a unified and esteemed work environment. Highly refined presentation and facilitation skills. Seasoned in overseeing substantial projects and managing their successful execution. Acute inquisitiveness and understanding of an entrepreneur s mindset. About Mindshare: Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people s stories on LinkedIn or Instagram or hear about the company in their own words here . Mindshare is part of GroupM, the world s leading media investment company, and WPP, the world s largest advertising holding group. About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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5 - 20 years

50 - 100 Lacs

Mumbai

Work from Office

Naukri logo

Description Position at Mindshare OVERVIEW OF JOB Mindshare, a GroupM company and part of WPP, is seeking a dynamic and experienced Head of Client Leadership to lead the relationship with one of our largest global FMCG clients. This pivotal role demands a strategic leader capable of driving innovation, fostering strong client partnerships, and ensuring the delivery of award-winning work across communications and media planning, including digital, performance, ecommerce, and content. Job Title: Head - Client Leadership Department: Client Leadership (Mindshare Fulcrum) Reports To: Head - Mindshare Fulcrum, South Asia As Head of Client Leadership, you will be the primary point of contact for the client, responsible for maintaining the quality of contracted services, identifying opportunities for additional assignments, and championing bold ideas. This role offers a unique opportunity to fuse data, consumer insights, brand strategy, and creativity to deliver exceptional results. As a member of the Fulcrum Leadership Team, you will contribute to the profitable and efficient management of the account portfolio, overseeing resource allocation, processes, and systems. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. What your day job looks like at Mindshare: Client Relationship Leadership: Consolidate and strengthen senior client relationships, positioning Mindshare as a trusted business partner and fearless advocate for innovative solutions. Cultivate client satisfaction through proactive feedback solicitation and a consultative approach. Act as a client visionary, providing valuable perspectives based on a deep understanding of their business landscape, challenges, and opportunities. Develop and execute comprehensive strategic approaches aligned with the clients business objectives, overseeing annual planning with the client team. Day to day point of contact for other client non -campaign related matters. Strategic & Financial Oversight: Oversee business financial accounting, ensuring accuracy and compliance. Manage campaign development schedules and investment charters, including the status of POs/partnerships, risk mitigation for campaign/project delays, and commercial commitments. Supervise, support, and manage work related to business growth and strategic development initiatives. Team Leadership & Collaboration: Inspire and unify the team by articulating shared goals and fostering a collaborative environment. Lead and establish collaborative operating models across senior stakeholders from specialist functions such as Measurement, Data Analytics, and Content. Uphold a talent-centric approach in all operations, building a performance-oriented and motivated team. Review agency capabilities & resources needed to service clients. Innovation & Thought Leadership: Drive thought leadership and industry-defining work through structured communication planning and full utilization of cross-functional WPP capabilities. Develop a roadmap for transforming and maturing the clients approach to media and beyond. Work with Choreograph, GroupM Investment, Talent, and delivery teams on solutions as outputs from digital maturity assessments. Determine strategic segment/audience review consumer journey, media touchpoints, and engagements using a guided measurement framework to determine KPIs. What you ll bring: Minimum 18-20 years of work experience in business consultancy, marketing, media agency setup, or a strategic planning role, with at least 5 years spent working on media/communications planning related business. Proven track record of collaborating with key decision-makers within organizations. Extensive experience engaging with various stakeholders, including suppliers, advertising/marketing agencies, and media owners. Experience of working on large FMCG and CPG brands is a must. Deep understanding of the media landscape, industry intricacies, business dynamics, brand nuances, and consumer insights. Comprehensive understanding of business principles and practices, with the ability to perceive issues from financial and commercial perspectives. Strong business acumen & Commercial Orientation, understands allocation of resources and the right proposition selling to clients. Ability to understand Offline & Online and their role in shaping clients businesses. Understanding of media buying/ planning/ brand investments/ tools used. DESIRED SKILLS & EXPERIENCES Relationship Building: Cultivating trust and positive relationships with clients is key for long-term success. Problem-Solving: Proactively identifying and resolving client issues demonstrates competence and commitment to their satisfaction. Knowledge of Products/Services : A thorough understanding of a companys offerings allows client leaders to provide informed guidance and solutions. Influence : Effectively guiding clients toward the best solutions for their needs without being overly assertive. Exceptional team management abilities that foster a unified and esteemed work environment. Highly refined presentation and facilitation skills. Seasoned in overseeing substantial projects and managing their successful execution. Acute inquisitiveness and understanding of an entrepreneur s mindset. About Mindshare: Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people s stories on LinkedIn or Instagram or hear about the company in their own words here . Mindshare is part of GroupM, the world s leading media investment company, and WPP, the world s largest advertising holding group. About India

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Exploring Media Planning Jobs in India

Media planning is a crucial aspect of marketing and advertising, where professionals strategize and implement the distribution of advertising messages to reach the target audience effectively. In India, the job market for media planning is growing rapidly, with numerous opportunities for skilled individuals to excel in this field.

Top Hiring Locations in India

  1. Mumbai
  2. Delhi
  3. Bangalore
  4. Gurgaon
  5. Chennai

Average Salary Range

The average salary range for media planning professionals in India varies based on experience: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum

Career Path

In the field of media planning, a typical career progression may look like: - Media Planning Assistant - Media Planner - Senior Media Planner - Media Planning Manager - Media Planning Director

Related Skills

Apart from expertise in media planning, professionals in this field are often expected to have or develop skills in: - Data analysis - Market research - Communication skills - Digital marketing knowledge - Strategic thinking

Interview Questions

  • What is media planning, and why is it important for advertising campaigns? (basic)
  • How do you determine the target audience for a particular advertising campaign? (medium)
  • Can you explain the difference between reach and frequency in media planning? (medium)
  • How do you stay updated with the latest trends in media consumption and advertising platforms? (basic)
  • Have you ever faced a challenging media planning situation? How did you handle it? (advanced)
  • How do you measure the success of a media planning campaign? (medium)
  • Can you discuss a successful media planning campaign you were involved in? (medium)
  • What tools do you use for media planning and tracking? (basic)
  • How do you prioritize media channels for an advertising campaign with a limited budget? (advanced)
  • What is your approach to negotiating media buying rates with vendors? (medium)
  • How do you ensure that the advertising message aligns with the chosen media channels? (basic)
  • Have you worked with cross-channel media planning before? Can you provide an example? (advanced)
  • How do you handle changes in the media landscape that could affect your planning strategies? (medium)
  • What metrics do you focus on to optimize a media plan during a campaign? (medium)
  • Can you discuss a time when a media planning decision did not yield the expected results? How did you address it? (advanced)
  • How do you collaborate with other teams, such as creative or account management, in the advertising process? (basic)
  • What do you think are the biggest challenges in media planning today? (medium)
  • How do you ensure that the media plan stays within the allocated budget? (basic)
  • Can you provide insights into the role of data analytics in media planning? (medium)
  • How do you approach testing and experimentation in media planning to improve outcomes? (medium)
  • What do you think sets a great media planner apart from a good one? (basic)
  • How do you handle competing priorities when creating a media plan? (medium)
  • Can you discuss a time when you had to quickly adapt a media plan due to unforeseen circumstances? (advanced)
  • What do you enjoy most about working in media planning? (basic)
  • How do you see the future of media planning evolving in the next 5 years? (medium)

Closing Remark

As you explore opportunities in the media planning job market in India, remember to showcase your skills, experience, and passion for the field during interviews. With thorough preparation and confidence in your abilities, you can embark on a rewarding career in media planning. Good luck!

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