Manager Marketing and Communication | Gurugram | Real Estate Co. |

Role: Manager/ Senior Manager Marketing and Communications

Exp 8-12 Years

Job Location: Delhi or Gurugram

Industry: Real Estate Developments

Role Objective:

Key Job Role and Responsibilities:

1. Marketing Strategy & Planning

• Develop

  annual and quarterly marketing plans aligned with mall objectives

  .
• Identify

  target audiences and create effective campaigns to attract them.

• Manage

  marketing budgets, ensuring cost-effective execution.

2. Events & Promotions

• Plan, organize, and execute mall-wide events, seasonal festivals, product launches, exhibitions, and promotional campaigns.

• End to End

  Marketing & Communication Planning

• Execution of all

  ATL Digital- BTL-Events mediums like print, OOH, Radio, Digital, Events

  processes

• Agency Coordination for Campaign Ideations & Executions

  across platforms.

• Collaterals Development in coordination

  with the agency and internal stakeholders

3. Digital Marketing & Branding

• Oversee

  social media management, content creation, and online advertising.

• High on energy with quick turnaround time for new

  product launch & campaigns

• Increase Corporate Brand value of Group in the market

• Leverage the Corporate Brand in-order to increase profitability of ongoing Projects / Investments

• Ensure optimum selection of

  Media Mix for Effective brand

  related

  Publicity and Advertisement [ATL, BTL, Online / Digital Marketing ]

4. Public Relations & Media

• Build

  relationships with local media, influencers, and bloggers.

• Draft press releases and manage media coverage.

• Handle public relations to maintain a positive image of the mall.

5. Market Research & Analysis

• Conduct regular footfall analysis and customer feedback surveys.

• Monitor

  competitor activities and industry trends.

• Provide

  insights to improve marketing ROI and sales performance.

6. Stakeholder Coordination

• Work closely with Sales, CRM, Operations Teams to ensure seamless

  campaign execution.

• Design and implement Event & Promotion Campaigns.

• Liaise with

  event partners, vendors, and agencies to ensure high-quality execution.

Qualifications & Skills Required:

• Bachelors/Master’s degree in Marketing, Business Administration, or related field.

• 8+years of

  experience in marketing, preferably in Real Estate /Construction Domain.

• Strong knowledge of

  ATL/BTL, Digital Marketing, Events, and Brand Management.

• Excellent

  communication, negotiation, and interpersonal skills.

• Ability to

  manage budgets and handle multiple projects simultaneously.

• Creative thinker with a results-driven approach.