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Right Brainz Media Solutions
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Media planner - Marketing

Media planner - Marketing

Right Brainz Media Solutions

2 years

0 Lacs

Chennai Tamil Nadu India

Posted:19 hours ago| Platform:

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Skills Required

marketing service planning data strategies engagement drive segmentation analysis research inventory metrics frequency analytics messaging reports communication ads optimization negotiation management presentation certifications collaborative monitoring collaboration forecasting

Work Mode

On-site

Job Type

Full Time

Job Description

About The Opportunity

A dynamic, full-service digital marketing and media solutions provider specializing in integrated media planning and buying across digital, print, and broadcast channels. Right Brainz Media Solution partners with leading brands to develop data-driven strategies that maximize reach, engagement, and ROI. We’re seeking a results-oriented Media Planner to join our on-site team in India and drive impactful campaign performance.Role & Responsibilities

Formulate and execute comprehensive media strategies across digital, TV, radio, print, and OOH channels to achieve campaign objectives, budgets, and KPIs.
Conduct in-depth audience segmentation, competitive analysis, and media landscape research to identify optimal media mix and placements.
Negotiate media rates and secure inventory with publishers, ensuring cost-effective deals and added value for clients.
Monitor live campaign performance metrics (reach, frequency, CTR, CPC, CPM, GRP) and optimize media schedules for maximum efficiency.
Collaborate with creative, account, and analytics teams to align messaging, creative assets, and data insights for cohesive campaign execution.
Develop detailed media plans, budget forecasts, and post-campaign analysis reports with actionable insights and recommendations.

Skills & Qualifications

Must-Have

Bachelor’s degree in Marketing, Advertising, Mass Communication, or related field.
2+ years of hands-on media planning and buying experience within advertising agencies or in-house marketing teams.
Proficiency with digital media platforms (Google Ads, Facebook Business Manager) and traditional media planning tools (TGI, Kantar).
Strong analytical mindset with experience in data-driven optimization and interpreting metrics like CTR, CPC, CPM, and GRP.
Excellent negotiation and vendor management skills with a proven ability to drive cost efficiencies.
Exceptional verbal and written communication, presentation, and stakeholder management abilities.

Preferred

Certifications in Google Ads, Facebook Blueprint, or other digital advertising courses.
Experience with programmatic buying platforms (DV360, The Trade Desk) and ad tech ecosystems.
Familiarity with pan-India campaign management and multi-market media strategies.

Benefits & Culture Highlights

Collaborative, high-energy office environment fostering innovation and professional growth.
Competitive salary with performance bonuses and clear career progression paths.
On-site perks including wellness programs, team-building events, and modern workspace amenities.

Skills: management,media research,media rate negotiation,campaign concepting,audience segmentation,campaign performance monitoring,competitive analysis,communication,creative collaboration,digital media planning,media buying,budget forecasting,media planning,advertising,media landscape research,media & entertainment,optimization,post-campaign analysis

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Media planner - Marketing