Media planner - Marketing

As a Media Planner at Right Brainz Media Solution, a dynamic, full-service digital marketing and media solutions provider, your role will involve formulating and executing comprehensive media strategies across various channels to achieve campaign objectives, budgets, and KPIs. You will be responsible for conducting in-depth audience segmentation, competitive analysis, and media landscape research to identify the optimal media mix and placements. Your negotiation skills will be crucial in securing cost-effective deals with publishers to ensure added value for clients. Monitoring live campaign performance metrics and optimizing media schedules for maximum efficiency will also be key responsibilities. Additionally, collaborating with creative, account, and analytics teams to align messaging, creative assets, and data insights for cohesive campaign execution will be part of your role. Finally, developing detailed media plans, budget forecasts, and post-campaign analysis reports with actionable insights and recommendations will be essential for driving impactful campaign performance. Qualifications Required: - Bachelors degree in Marketing, Advertising, Mass Communication, or related field - 2+ years of hands-on media planning and buying experience within advertising agencies or in-house marketing teams - Proficiency with digital media platforms (Google Ads, Facebook Business Manager) and traditional media planning tools (TGI, Kantar) - Strong analytical mindset with experience in data-driven optimization and interpreting metrics like CTR, CPC, CPM, and GRP - Excellent negotiation and vendor management skills with a proven ability to drive cost efficiencies - Exceptional verbal and written communication, presentation, and stakeholder management abilities Additional Company Details: Right Brainz Media Solution partners with leading brands to develop data-driven strategies that maximize reach, engagement, and ROI. Their collaborative, high-energy office environment fosters innovation and professional growth. The company offers a competitive salary with performance bonuses and clear career progression paths, along with on-site perks including wellness programs, team-building events, and modern workspace amenities.,