Role & responsibilities Campaign Management: Plan, create, launch, and manage paid media campaigns on Meta Ads and Google Ads to achieve business goals and objectives. Optimization: Continuously monitor, analyze, and optimize campaigns to ensure maximum performance, including improving CTR, conversion rates, and ROI. A/B Testing: Develop and execute A/B tests to determine the most effective strategies, targeting, ad creatives, and bidding tactics. Audience Targeting: Utilize advanced audience segmentation and targeting strategies to ensure ads reach the right customers. Budget Management: Allocate and manage budgets across campaigns to ensure efficient spending and achieve desired results. Analytics & Reporting: Use performance metrics and analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and provide regular reports to stakeholders with actionable insights. Trend Monitoring: Stay up-to-date with the latest trends, tools, and best practices in digital advertising to maintain competitiveness in the market. Collaboration: Work closely with creative teams to develop compelling ad creatives and copy, ensuring alignment with brand guidelines and campaign objectives. Preferred candidate profile Experience: 5 to 6 years of experience in performance marketing, with a focus on Meta Ads (Facebook/Instagram) and Google Ads. Platform Expertise: Strong knowledge of Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) platforms and their respective ad management tools. Analytical Skills: Ability to interpret data and performance metrics, and to make data-driven decisions to optimize campaigns. Technical Skills: Familiarity with Google Analytics, Google Tag Manager, and other tracking tools. Proficiency in Microsoft Excel or Google Sheets for reporting. Creative Mindset : Ability to collaborate with creative teams to develop compelling ads that resonate with target audiences. Communication Skills: Strong written and verbal communication skills for reporting and cross-team collaboration. Certification: Google Ads and Meta Ads certifications are a plus. Take ownership, accountability, and responsibility for the role and organization requirements Adaptable and open-minded- Good at planning, organizing, and scheduling work tasks
