Media Lead - Mobile Performance & Affiliate Marketing

Company:

Location:

Experience:

Industry Background:

Reporting To:

About Prismatix

Prismatix.ai is a Media Tech company based in India & UAE with teams in India, Indonesia, Philippines, The UAE & Thailand. We have expertise in using tech and media to drive engaging users on iOS & AOS APPs.

The Role: Mobile Performance & Affiliate Marketing Lead

As the Mobile Performance & Affiliate Marketing Lead, you will be the key driver of our mobile user acquisition and revenue growth through affiliate and performance-based channels. This is a hands-on role that requires a strategic thinker with a deep understanding of the mobile Ad-Tech ecosystem, strong negotiation skills, and proven leadership ability to manage and optimize campaigns for maximum return on investment (ROI). You will also be directly responsible for leading and mentoring a team of 3 to 4 people.

Key Responsibilities

Strategy & Performance Management

• Develop and Execute Strategy:

  Formulate and execute comprehensive mobile performance and affiliate marketing strategies to achieve ambitious user acquisition, retention, and revenue goals (CPI, CPA, CPL, ROAS).

• Campaign Optimization:

  Oversee the planning, execution, and optimization of all mobile performance campaigns across multiple networks, channels, and partners, ensuring consistent delivery on client KPIs.

• Budget Ownership:

  Own and manage the performance marketing budget, allocating spend effectively across channels, and providing accurate forecasting and ROI analysis.

• Data-Driven Insights:

  Analyze large datasets to identify trends, derive actionable insights, and continuously refine performance levers.

Ad-Tech, Tracking & Integrations (Technical Focus)

• MMP Expertise (Must-Have):

  Must have hands-on experience working with and leveraging Mobile Measurement Partners (MMPs) such as

  AppsFlyer, Adjust, Branch, Kochava, Singular, AppMetrica

  , or similar platforms for campaign setup, reporting, and attribution.

• Ad Serving Tools (Must-Have):

  Proven experience operating and managing campaigns within popular Ad Serving and Tracking platforms like

  Affise, Trackier, Swaarm, Offer18, FuseClick

  , or other proprietary AD-Tech tracking solutions.

• API Traffic Management:

  Must have prior experience working with

  API traffic publishers

  and understanding the nuances of server-to-server tracking.

• API Network Development (Added Advantage):

  Experience in

  building, integrating, or scaling an API network of traffic

  will be a significant advantage.

Affiliate & Partner Management

• Relationship Building:

  Establish, nurture, and expand strong relationships with key mobile affiliate networks, media partners, direct publishers, and traffic sources.

• Negotiation:

  Expertly negotiate competitive payout rates, campaign terms, and exclusive inventory to ensure maximum profitability and campaign quality.

• Quality Assurance:

  Implement robust fraud detection and prevention measures to maintain campaign quality and channel integrity.

Team Leadership & Development

• Team Management:

  Lead, mentor, and guide a small but growing team of

  2-3 performance/affiliate specialists

  , fostering a high-performance, data-driven, and collaborative team culture.

  Experience in handling a small team will be an added advantage.

• Cross-Functional Collaboration:

  Work closely with the Product, Technology, Creative, and Sales teams to align marketing initiatives, integrate new features, and develop high-performing ad creatives and landing pages.

Required Qualifications & Skills

• Experience:

  5 to 8 years

  of progressive experience in

  Mobile Performance Marketing and Affiliate Marketing.

• Industry Expertise (Mandatory):

  Proven track record working directly within an

  Ad Tech, Mobile Affiliate Network, or Performance Marketing/Agency environment.

• Technical Proficiency:

  Deep working knowledge of the required

  MMPs and Ad Serving/Tracking tools

  listed above.

• Data & Analytics:

  Exceptional analytical skills, proficiency in

  Excel/Google Sheets

  , and experience in data visualization/reporting.

• Leadership:

  Experience in handling and mentoring a small team is highly preferred.

• Communication:

  Excellent verbal and written communication, presentation, and negotiation skills.

• Work Style:

  Highly proactive, results-oriented, and comfortable in a fast-paced, data-driven environment.