Media Buyer

Role Overview

Media Buyer

performance

branding

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and other digital channels.
• Monitor and analyze campaign KPIs including CPA, CTR, ROAS, etc.
• Drive A/B testing for creatives, audiences, and landing pages.
• Coordinate with creative and content teams for campaign assets.
  

Branding Campaigns

• Strategize and implement brand awareness campaigns through digital media.
• Work closely with publisher networks, OTT platforms, influencer channels, and social platforms to deliver impactful brand campaigns.
• Analyze brand lift and campaign reach metrics to measure success.
  

Media Planning & Budget Management

• Proficient in end-to-end media planning and execution.
• Must have handled monthly budgets of ₹50 Lakhs or more across performance and branding campaigns.
• Ensure optimal allocation of budget across platforms for maximum ROI.
• Identify and onboard new media partners/vendors for campaign diversification.
  

Analytics & Reporting

• Track campaign performance regularly and prepare actionable reports.
• Use tools like Google Analytics, Facebook Business Manager, Appsflyer, etc., for analysis and optimization.
  

Key Requirements

• 4–5 years of relevant experience in media buying.
• Strong command over platforms: Google Ads, Meta Ads, YouTube, influencer/publisher platforms.
• Proven expertise in handling ₹50L+ monthly media budgets.
• Excellent analytical, negotiation, and communication skills.
• Strong proficiency in campaign planning, execution, and performance tracking.
  

Good To Have

• Experience in affiliate marketing or managing CPI/CPL/CPA models.
• Understanding of mobile app attribution tools like Appsflyer or Branch.
• Exposure to both domestic and international campaigns.
  

Why Join Us?

• Dynamic and fast-paced digital marketing team
• Hands-on ownership of high-value media campaigns
• Exposure to both performance and branding strategies
• Opportunity to work with top publishers, partners, and creative teams