Marketo Developer

Responsibilities

Role description

• Configuration on technical needs of Marketo tool and thirdparty integrations
• Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing
• Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements
• Building email and landing page templates in content builder and Velocity Scripting
• Working closely with the strategy team to understand requirements and technical specifications for fast delivery
• Building and testing user journeys
• Creating indepth test plans to make sure allpossible scenarios are tested properly before deployment
• Understanding the endtoend experience of emails and formslanding pages from creation to deployment and reporting
• Being the liaison in troubleshooting a myriad of data or technical challenges
• Working with vendor development teams and the business to find resolutions
• Lead Coordinate with QA UAT and GoLive Activities
  

What Were Looking For

• The ideal candidate will have experience on the development side of Marketo technical workrequired in the Marketo Database Marketing Activities Design Studio activities and other API integrations
• Candidate must have handson experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem
• Ability topick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team
• Understanding of Software Development Lifecycle SDLC
• Strong SQL Skills
  

Basic Qualifications

• Minimum 3-5 years of experience with handson development inmarketing automation tools like Marketo and Salesforce
• Marketo technical certification or equal level ofexpertise
• Assist inmanaging project exports detailed data analysis andintegration API calls
• Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimizedintegration performance
• Identify how new features and functionality within Marketo can beleveraged internally and by clients to continuously enhance campaign performance and automated integration processes
• Work with IT and other teams on how to best configure Marketo with SFDC as well as other thirdparty integrations
• Ability to articulate demand generation nurturing and scoring principles to all levels ofexpertise and integrate this data seamlessly in Marketing Technology ecosystem
• Ability to create execute and troubleshoot complexprograms and integrations
• Able to work on Excel HTML Marketo API CSS andJavaScript
• Detail oriented selfstarter who can multitask well in a fastpaced growth driven environment
• Experience with resultsoriented marketing technology with proven history inoptimizing results
• Ability to continuously learn and develop new skills to maintain technical currency
• Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships
• Excellent verbal and written communication skills
• Demonstrated listening analytical organizational and time management skills
• Demonstrated ability to work independently and crossfunctionally including in highpressure situations
• Recommends development and configuration strategies received minimal guidance
• Uses subjectmatter expertise to advise others
  

Preferred Qualifications

• Good handson experience using Marketo Engage marketing automation software buildingintegrations Webhooks Database management Landing pages munchkin tracking etc
• Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations
• Familiarity withSAFe Agile Framework preferred
• Exposure to Salesforce andor other lead generation marketing automation and CRMsoftware and systems anddevelopment
  

Skills

Mandatory Skills :