Marketo Developer

As a Senior Marketo Developer, you will be responsible for leading the design, development, and optimization of advanced marketing automation solutions. Your deep technical expertise in Marketo, hands-on API integration experience, and ability to architect scalable workflows that align with sales and marketing processes will be crucial for success in this role. **Key Responsibilities:** - Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models. - Develop and maintain dynamic content, snippets, tokens, and program templates. - Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors. - Ensure seamless data flow between Marketo, Salesforce, and third-party systems. - Maintain data hygiene, enrichment, and normalization across platforms. - Architect scalable solutions for lead lifecycle, routing, and attribution. - Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors. - Conduct unit, integration, and regression testing for new solutions. - Provide technical documentation, best practices, and mentor junior developers. **Qualifications:** - 5+ years of hands-on experience with Marketo development and administration. - Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce). - Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML. - Proven experience building scalable, modular program templates and workflows. - Strong understanding of lead lifecycle management, attribution, and marketing operations best practices. - Marketo Certified Expert (MCE) required; additional certifications preferred.,