Marketing/Communications Specialist

The approx CTC for this role can be between 6 - 10 L PA (depending on candidate's experience )

+2 (class 12th) in Science is mandatory, and 1-3 years of experience in Biogas/ Bioenergy field is preferred.

Position Overview:

The Officer /Senior Officer – Marketing & Communications will play a pivotal role in expanding the organization's business footprint by combining marketing strategy, brand building, and client relationship management with effective communication and promotional efforts. This individual will lead key outreach initiatives, support sales enablement, and promote the company's bioenergy solutions and services to a wide array of stakeholders, including industry partners, government bodies, and the broader public. The role demands a dynamic professional capable of contributing to revenue growth, strengthening brand equity, and developing impactful narratives that support IBA’s mission of sustainable energy transformation.

Key Responsibilities:

Sales and Business Development -

Develop and manage a targeted pipeline of prospects across identified sectors.

Conduct client outreach through calls, emails, and participation in industry events, exhibitions, and forums.

Pitch the company's offerings effectively to potential clients, partners, and stakeholders.

Drive lead generation for magazine advertisements, sponsored features, partnerships, and membership sales.

Close sales deals by aligning client needs with IBA’s services while ensuring compliance with pricing strategies.

Marketing & Communication Strategy

Contribute to the formulation and execution of marketing plans aligned with organizational goals.

Develop compelling content for newsletters, magazines, brochures, and offline communication channels.

Ensure consistency of brand messaging across all external-facing materials.

Collaborate with internal teams for campaign ideation, design, and content development.

Digital and Online Communications

Oversee the creation and regular updating of digital assets, including website, blog, and social media platforms.

Lead or support digital marketing campaigns (SEO/SEM, social media, email marketing).

Track performance analytics and recommend enhancements based on insights.

Public Relations and Outreach

Represent IBA at public platforms, industry events, and networking engagements.

Liaise with media outlets and PR agencies to drive visibility of IBA’s work.

Build alliances with strategic stakeholders, including government officials, industry experts, and CSR leads.

Strategic Support and Coordination

Support the development and promotion of new services, campaigns, or initiatives under IBA’s business expansion plan.

Assist with tender documentation, proposal development, and project communication plans.

Coordinate internally to ensure cross-functional alignment on campaign goals and timelines.

Core Competencies:

Strategic Thinking and Planning

Communication and Interpersonal Skills

Client Relationship Management

Content Development and Storytelling

Project and Time Management

Initiative and Innovation

Negotiation and Influence

Team Collaboration and Adaptability

Qualifications and Experience:

Science background in +2 (class 12th) mandatory.

Bachelor’s / Masters degree in Marketing, Communications, Business Administration, or related field.

1-3years of professional experience in marketing, communications, or business development (experience in the renewable energy or non-profit sector is a plus).

Proven experience in executing marketing campaigns, brand strategy, and digital promotions.

Strong writing, editing, and verbal communication skills in English (proficiency in Hindi is desirable).

Proficiency with tools such as MS Office, Canva/Adobe Suite, and email marketing platforms.

Demonstrated experience in stakeholder management, particularly with government or institutional clients.

Experience in preparing proposals, tenders, or formal communication documents will be an added advantage