Marketing Technology Developer

Marketing Technology Developer

not a general SEO/PPC role

Key Responsibilities

Marketing Technology & Analytics

• Configure and manage

  Google Tag Manager

  (GTM), including event tracking, ecommerce tracking, and custom scripts.
• Maintain and troubleshoot

  Google Analytics 4 (GA4)

  setups, ensuring accurate conversion and performance tracking.
• Implement and validate tracking pixels for Meta, LinkedIn, Bing, TikTok, and other ad platforms.
• Assist with dashboards and performance reporting (Looker Studio, Power BI, or similar).

PPC Technical Support

• Apply detailed optimization sheets to configure and adjust Google Ads and Bing Ads accounts.
• Manage and troubleshoot

  Google Merchant Center

  feeds.
• Ensure campaign tracking templates, UTM structures, and account settings are correctly implemented.

SEO Technical Implementation

• Implement technical fixes from SEO audit reports (structured data, canonicalization, redirects, XML sitemaps, robots.txt).
• Add and validate schema markup (JSON-LD).
• Support on-page optimization (meta tags, alt text, content structure).
• Collaborate with external development team (X-Cart) on larger changes while handling all feasible in-house tasks.

Website Performance & Optimization

• Improve page speed and Core Web Vitals by optimizing CSS, JavaScript, and media assets.
• Implement best practices for lazy loading, caching, and minification.
• Troubleshoot technical issues affecting site performance and marketing integrations.

Required Skills & Qualifications

• Bachelor’s degree in Computer Science, IT, Software Engineering, or related field (or equivalent practical experience).
• 1–3 years of experience as a

  front-end developer

  or

  junior full-stack developer

  ; fresh graduates with strong projects/internships will also be considered.
• Strong foundation in

  HTML, CSS, JavaScript

  .
• Experience with

  Google Tag Manager and Google Analytics 4

  .
• Exposure to PPC platforms (Google Ads, Bing) from a configuration/technical perspective.
• Familiarity with SEO technical best practices.
• Understanding of website performance tools (Google Lighthouse, GTMetrix, PageSpeed Insights).

Nice to Have

• Experience with

  APIs, JSON, XML feeds

  .
• Familiarity with

  Looker Studio, Power BI, or similar dashboard tools

  .
• Exposure to e-commerce platforms (X-Cart, Magento, Shopify, WooCommerce, etc.).
• Knowledge of additional MarTech tools (HubSpot, CRM integrations, etc.).

Soft Skills

• Strong problem-solving and troubleshooting ability.
• Detail-oriented and able to follow structured optimization/audit sheets.
• Clear communicator who can work with both marketing and development teams.
• Self-starter, comfortable working in a

  remote–hybrid setup in India

  .

What We Offer

• Competitive salary based on experience.
• Remote–hybrid flexibility (Gurugram based).
• Opportunity to grow into a

  Marketing Technology Specialist/Lead

  role.
• Exposure to international e-commerce operations and advanced marketing technology stack.
• Collaborative environment with strong career growth potential.