Assistant Manager – Marketing Technology (Technical Marketer)

Position - Assistant Manager – Marketing Technology (Technical Marketer)

Location: Gurugram (Hybrid / Work From Home)

Company: Newparts Inc.

At Newparts our customers are passionate DIYers, car enthusiasts, and automotive professionals. We’re looking for someone who shares that passion and can bring both technical expertise and marketing creativity to our global e-commerce team.

We are hiring an Assistant Manager - Marketing Technology (Technical Marketer) to support our Senior Brand Marketing Manager in projects spanning website development, branding, SEO, PPC, and digital growth. This is a hands-on role where you’ll combine coding, digital marketing, and problem-solving to deliver measurable results.

If you’re technically skilled, data-driven, and excited by the idea of working on automotive brands in a fast-moving environment, we’d like to hear from you.

Key Responsibilities

Website Development & Optimization

• Build, maintain, and optimize responsive website pages (HTML, CSS, Java).
• Implement SEO elements including metadata, schema, and performance improvements.
• Troubleshoot and resolve technical issues.

Digital Marketing & SEO

• Assist with the execution SEO tasks: audits, on-page optimization, keyword strategy.
• Assist in PPC campaign setup, tracking, and reporting.
• Use AI tools (including ChatGPT) to automate workflows and boost productivity.
• Research competitors and contribute to marketing strategies.

Project & Brand Support

• Partner with the Sr. Brand Marketing Manager on branding, SEO, PPC, and website projects.
• Prepare structured reports and dashboards.
• Collaborate with design, content, and media teams for timely project delivery.

Analytics & Reporting

• Track KPIs across websites, SEO, and PPC.
• Use GA4, Search Console, Ahrefs, SEMrush, and related tools to generate insights.
• Provide clear performance updates with recommendations for improvement.

Qualifications

• 3–7 years of experience in technical or digital marketing roles.
• Strong coding skills (HTML, CSS, Java) with web development experience.
• Solid understanding of SEO and PPC fundamentals.
• Experience with Google Ads, GA4, Merchant Center, GTM, SEMrush, Ahrefs, Screaming Frog.
• Analytical thinker with problem-solving ability.
• Experience in multinational environments or fast-paced startups preferred.
• Automotive enthusiasm, DIY mindset, or hands-on car knowledge is strongly preferred.

Why Join Newparts?

• Be part of a global automotive e-commerce company with strong USA market presence.
• Hybrid flexibility (Gurugram office + work from home).
• Exposure to international markets and advanced MarTech practices.
• Opportunity to work at the intersection of technology, marketing, and automotive passion.
• Clear career growth into senior marketing technology and digital leadership roles.