Assistant Manager Marketing Technology (Technical Marketer)

As an Assistant Manager - Marketing Technology (Technical Marketer) at Newparts Inc., you will play a crucial role in supporting the Senior Brand Marketing Manager in various projects related to website development, branding, SEO, PPC, and digital growth for our global e-commerce team. Your technical skills, data-driven mindset, and passion for automotive brands will be key in delivering measurable results in a fast-paced environment. Your key responsibilities will include: - Website Development & Optimization: Building, maintaining, and optimizing responsive website pages using HTML, CSS, and Java. Implementing SEO elements such as metadata and schema. Troubleshooting and resolving technical issues. - Digital Marketing & SEO: Assisting with SEO tasks, on-page optimization, and keyword strategy. Supporting PPC campaign setup, tracking, and reporting. Utilizing AI tools to automate workflows and enhance productivity. Conducting competitor research and contributing to marketing strategies. - Project & Brand Support: Collaborating with the Senior Brand Marketing Manager on branding, SEO, PPC, and website projects. Creating structured reports and dashboards. Working closely with design, content, and media teams to ensure timely project delivery. - Analytics & Reporting: Tracking KPIs across websites, SEO, and PPC. Using tools like GA4, Search Console, Ahrefs, SEMrush to generate insights. Providing clear performance updates along with recommendations for improvement. To qualify for this role, you should have: - 3-7 years of experience in technical or digital marketing roles. - Strong coding skills in HTML, CSS, and Java with web development experience. - Sound understanding of SEO and PPC fundamentals. - Experience with Google Ads, GA4, Merchant Center, GTM, SEMrush, Ahrefs, Screaming Frog. - Analytical mindset with excellent problem-solving skills. - Preference for experience in multinational environments or fast-paced startups. - Strong enthusiasm for automotive, DIY mindset, or hands-on car knowledge. Why Join Newparts Inc.: - Be a part of a global automotive e-commerce company with a strong presence in the USA market. - Enjoy hybrid flexibility with options for working from the Gurugram office or remotely. - Gain exposure to international markets and advanced MarTech practices. - Opportunity for career growth into senior marketing technology and digital leadership roles at the intersection of technology, marketing, and automotive passion. If you are technically skilled, data-driven, and excited about contributing to the growth of automotive brands through a combination of coding, digital marketing, and problem-solving, we encourage you to apply for this role with Newparts Inc.,