Marketing Specialist

Description

The Role

The position requires a candidate who understands both traditional and digital marketing activities, and who can blend a creative approach to design and content, with strong analytical abilities and experience of using data to inform, plan and target campaigns effectively across the spectrum of activities from social media, content, media relations to webinars and events.

The Marketing Specialist will be responsible for creating and implementing marketing campaign plans to raise brand profile and drive quality lead generation, customer acquisition, and retention across the full portfolio of ICF’s business, primarily supporting Europe. The role will sit within the E&A’s Business Development Team but will require collaboration and networking with (i) LOB leads across Europe and (ii) ICF marketing team (iii) the corporate marketing team in Virginia, as well as managing external suppliers & agencies as required.

Main Responsibilities:

• Support with the development and execution of marketing plans for European centric Lines of Business (LOBs).

• Support organization of ICF branded technical events in Europe (online and offline) like webinars, roundtables, workshops. Knowledge in European Market is not mandatory.

• Support teams for events, client roundtables, exhibitions, speaker opportunities, sponsorships etc, aligned to business priorities

• Project manage activity and campaigns.

• Develop strong working relationships and clearly demarcate roles & responsibilities with relevant business leads for each phase of the marketing plans.

• Project manage and deliver marketing activities including day-to-day content creation for emails, social media, website, SEO and PPC, online marketing, events / exhibitions, sponsorships, speaker opportunities, PR and other activities with the marketing team.

• Increase brand awareness and recognition for ICF as global leaders within key strategic priorities.

• Collate and analyse communications and messages, ensuring consistency and adherence to brand guidelines.

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

• Build relationships and work closely with the Corporate Marketing team in Reston, Virginia.

• Work with the internal communications team to provide relevant content to raise awareness of activities, new business wins and successes.

Basic Requirements:

• Minimum 2+ years of experience in marketing.

• Demonstrable experience in b2b marketing together with the potential and attitude required to learn.

• Proven experience in identifying target audiences and in creatively devising and implementing marketing campaigns and thought leadership content that engages, educates and motivates.

• Understanding of and experience in running lead generation using modern marketing tools and approaches.

• Experience and knowledge of the main social media channels – LinkedIn, Twitter, Instagram.

• Experience of using marketing automation platforms such as Marketo or similar platform for campaigns.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Experience of using a social media engagement platform such as Oktopost.

• Experience with website CMS – preferably Sitecore

Personal Qualities:

• Excellent written and verbal communication skills

• Understanding of traditional & emerging marketing channels

• Proactive & organized, with strong time management & planning skills

• Problem analysis and problem-solving

• Attention to detail & ability to multi-task

• Ability to meet tight deadlines & remain calm under pressure

• Creatively minded and resourceful – finding alternative solutions when a situation is complex or challenging and focus on getting cut through against the competition

• Commercially focused. Able to link financial results to the impact of campaigns

• Listening, negotiating & influencing skills

• Credible, articulate and diplomatic

• Experience/ skills in using software tools for creative designing will be a plus

Working at ICF