Marketing Specialist

We’re looking for a Marketing Specialist to drive user acquisition, platform adoption, and revenue growth through data-driven campaigns and automation. You’ll work closely with the sales, product, and design teams to enhance user engagement, and build scalable growth engines.

Responsibilities:

1. Collaborate with the internal teams to understand key performance metrics and tailor marketing strategies to drive MQLs and revenue.
2. Design and implement structured communication cadences (emails, WhatsApp, in-app) to drive platform adoption and user engagement at the customer level.
3. Build and own the complete automation workflow for lead nurturing, customer onboarding, upselling, and retention using CRM and marketing tools.
4. Track and improve key customer KPIs such as adoption, engagement, and retention. Deliver measurable growth by helping users succeed with the platform.
5. Work with design and content teams to generate pitch decks, case studies, landing pages, newsletters, and social media content that support growth initiatives.
6. Plan and promote internal and external events, including campaigns for attendance, follow-ups, and conversion of participants into active users.
7. Build and scale lead generation funnels, optimize CPLs, and drive conversions across different audience segments (ICPs)

Requirements:

• 3–5 years of experience in marketing, growth, or demand generation roles
• Proven experience with event marketing, CRM tools, and marketing automation
• Ability to interpret sales and customer data to build actionable campaigns
• Strong ownership mindset and ability to work in fast-paced environments
• Excellent communication and coordination skills
• Experience working in a SaaS or product-led company is a plus

Location:

Compensation:

The offered compensation package will be based on the candidate’s prior experience and current Cost to Company (CTC)

Why Join Us?

• Shape the Future of Finance: Be part of a pioneering fintech company that's redefining the industry.
• Collaborate with Brilliant Minds: Work alongside a talented and passionate team.
• Accelerate Your Career: Gain invaluable experience and opportunities for professional growth.