Marketing Specialist

Location:

Experience:

Department:

About the Role:

We are looking for a dynamic Marketing Executive who has hands-on experience in SEO, Social Media Marketing, Content Strategy, and Campaign Execution. The ideal candidate should be able to manage day-to-day marketing tasks, optimize digital presence, refine website content, and coordinate with external agencies/vendors to drive results.

Key Responsibilities:

• SEO Management:

• Perform keyword research, on-page and off-page optimization.

• Track, analyze, and improve website ranking and organic traffic

• Social Media Marketing:

• Plan and execute social media strategies across platforms (LinkedIn, Instagram, Facebook, etc.).

• Create and schedule posts, monitor engagement, and analyze performance.

• Content Marketing:

• Develop content ideas aligned with brand goals.

• Write, refine, and update website content, blogs, and marketing materials.

• Campaign Management:

• Plan and run digital marketing campaigns (Google Ads, Meta Ads, Email Marketing, etc.).

• Monitor campaign performance and optimize results.

• Website Content Development:

• Work on website improvements, content updates, and structure refinement.

• Coordinate with developers or external partners for updates.

• External Coordination:

• Work with agencies, freelancers, and vendors to ensure timely execution of marketing tasks.

• Manage deliverables, quality, and timelines.

Requirements:

• Proven experience in SEO, Social Media, and Digital Marketing.
• Strong understanding of content marketing concepts.
• Ability to create, refine, and manage website content.
• Experience with tools like Google Analytics, Search Console, SEO tools, and ad platforms.
• Good communication and coordination skills to work with external partners.
• Creative mindset with problem-solving abilities.

Nice to Have:

• Basic design skills (Canva or similar).
• Knowledge of marketing automation tools.