Marketing Specialist

5 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Gurugram

Experience:

5+ Years

Department:

Marketing


About the Role:


We are looking for a dynamic Marketing Executive who has hands-on experience in SEO, Social Media Marketing, Content Strategy, and Campaign Execution. The ideal candidate should be able to manage day-to-day marketing tasks, optimize digital presence, refine website content, and coordinate with external agencies/vendors to drive results.


Key Responsibilities:


  • SEO Management:


  • Perform keyword research, on-page and off-page optimization.

  • Track, analyze, and improve website ranking and organic traffic


  • Social Media Marketing:


  • Plan and execute social media strategies across platforms (LinkedIn, Instagram, Facebook, etc.).

  • Create and schedule posts, monitor engagement, and analyze performance.
  • Content Marketing:

  • Develop content ideas aligned with brand goals.

  • Write, refine, and update website content, blogs, and marketing materials.
  • Campaign Management:

  • Plan and run digital marketing campaigns (Google Ads, Meta Ads, Email Marketing, etc.).

  • Monitor campaign performance and optimize results.
  • Website Content Development:

  • Work on website improvements, content updates, and structure refinement.

  • Coordinate with developers or external partners for updates.
  • External Coordination:

  • Work with agencies, freelancers, and vendors to ensure timely execution of marketing tasks.

  • Manage deliverables, quality, and timelines.

Requirements:

  • Proven experience in SEO, Social Media, and Digital Marketing.
  • Strong understanding of content marketing concepts.
  • Ability to create, refine, and manage website content.
  • Experience with tools like Google Analytics, Search Console, SEO tools, and ad platforms.
  • Good communication and coordination skills to work with external partners.
  • Creative mindset with problem-solving abilities.

Nice to Have:

  • Basic design skills (Canva or similar).
  • Knowledge of marketing automation tools.

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