Marketing Specialist

About SmartReach.io & Dialnote

We build software to make sales teams more productive. Our flagship product, SmartReach.io, helps sales teams automate email outreach and follow-ups. Our newest innovation (launching soon), dialnote.com, is an AI-powered business phone system that enables teams to manage inbound calls and enhance their performance.

It's an exciting time to join our team. We are growing fast in the rapidly expanding sales tech category and are looking for a data-driven and creative marketer to drive growth for both our products.

About SmartReach.io

We are an AI-first tech company building SAAS products to make businesses more productive and efficient. Our first product, SmartReach.io, helps sales teams automate outreach. We are also launching dialnote.com, an AI-powered business phone system.

It's an exciting time to join our team. We are growing fast in the rapidly-growing sales automation category. We have an ambitious team, and we focus deeply on leveraging AI and data to drive growth. You will be part of a dynamic environment where you'll manage a diverse portfolio of projects, from content and SEO to marketing automation and AI tool implementation.

What you’ll do in this role

As a Marketing Specialist, you will own a rotating set of strategic projects, giving you broad exposure to the modern marketing stack. This role is designed for a fast learner who thrives on variety and is eager to master new tools and channels.

You will be responsible for managing:

• A portfolio of growth initiatives, which will change and evolve. One project might involve the implementation and setup of a lead scoring system, while the next could be the launch of a community.
• Our content marketing engine across blogs, social media, and community, with a strong focus on SEO and understanding technical aspects like URL structures.
• Paid acquisition channels (SEM) like Google, Reddit, and FB, including campaign setup, optimization, and attribution analysis.
• New channel explorations, such as launching our Affiliate marketing program or running GEO-targeted campaigns.
• The integration of AI tools and trends into our marketing processes, from content creation to automation and analytics.

Where do we operate from and where are our customers based?

We're a fully-remote team. Our customers are spread all over the globe with a majority in the United States, United Kingdom, India and Europe. Yes, you would get exposure marketing to a global audience.

Stuff that will help you land an offer

• A "T-shaped" marketer profile: 2-4 years of experience with deep knowledge in 1-2 areas (e.g., SEO, SEM) and a broad curiosity for the rest.
• You don't need to be an expert in every tool, but you must be an exceedingly fast learner who is energized by the challenge of mastering a new platform, whether it's HubSpot, VWO, Ahref, WordPress, or the latest AI marketing tool.
• A foundational understanding of key marketing concepts like URL structures, attribution, and the customer journey.
• Most importantly, an AI-curious mindset. You should be passionate about following and applying the latest AI trends in marketing, automation, and content.
• Engaging conversationalist: enthusiastic and high energy, but also poised, confident, and extremely professional
• Ideal profile would have experience in a growth team at a startup, and/or experience working for a SaaS product.
• Excellent content creator and problem-solver

Objective of this role

• Increase website traffic from direct (organic), paid, referral, affiliate etc.
• Get leads and improve conversion rates of landing pages and customer journey funnel.
• Build a brand and a pool of loyal customers through strategic, project-based initiatives.
• Successfully manage and execute a rotating set of growth projects, learning and implementing new tools and strategies.

What you'll do in this role

• Drive a portfolio of growth initiatives. You will not be doing everything at once, but will own specific projects from start to finish—such as a HubSpot implementation, a new community launch, or an AI-powered CRO test—before moving to the next challenge.
• Actively monitor and execute our largest growth initiatives, including SEO content marketing and SEM campaigns.
• Work closely with cross-functional teams to establish best practices and improve lead generation processes.
• Create ad copy, implement A/B tests, and develop new programs.
• Own the exploration and application of AI tools to continually improve our marketing processes and get better results.
• Execute data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touchpoints.

What are the perks of joining SmartReach?

• Opportunity to work with an early stage AI-first technology company spearheading the next big disruption.
• A dynamic, project-based role that serves as a career accelerator, offering deep learning across the entire marketing tech stack.
• Exposure to growth marketing on a global scale.
• Permanent Work from anywhere.
• Competitive salary (CTC up to ₹7 LPA based on experience) and success linked incentives.