Marketing Specialist

• Develop and execute marketing campaigns across various channels (digital, social media, email)


• Create engaging content for our website, blog, and social media platforms


• Manage and optimize our social media presence


• Coordinate with the design team to create marketing collateral


• Plan and execute webinars, events, and trade shows


• Analyze marketing metrics and prepare reports on campaign performance


• Conduct market research to identify new opportunities and trends


• Collaborate with the sales team to develop lead generation strategies


• Manage relationships with external marketing vendors and agencies


• Stay updated on industry trends and competitor activities

Required:

• Bachelor s degree in Marketing, Communications, or related field


• 1+ years of experience in digital marketing, preferably in the tech industry


• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)


• Strong writing and editing skills with the ability to adapt tone for different audiences


• Experience with content management systems (e.g., WordPress)


• Analytical mindset with the ability to interpret data and derive insights


• Excellent project management and organizational skills


• Creativity and ability to think outside the box

Preferred:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo)


• Knowledge of SEO best practices


• Familiarity with graphic design tools (e.g., Adobe Creative Suite)


• Understanding of B2B marketing strategies


• Experience with video production and editing


• Certifications in Google Analytics, Google Ads, or other relevant platforms