Marketing Researcher- Technology Industry

5 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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About Us

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About the Role

Market Researcher


This position is ideal for professionals passionate about technology markets, data-driven storytelling, and thought leadership development. 

 


Key Responsibilities

Industry Research & Analysis (70%)

  • Conduct in-depth primary and secondary research across emerging technology domains — including cybersecurity, cloud computing, AI, IoT, and digital transformation. 
  • Analyze market trends, competitor strategies, and ecosystem developments to build forward-looking insights. 
  • Develop high-impact deliverables such as market outlooks, whitepapers, and executive research reports for technology stakeholders. 
  • Synthesize qualitative and quantitative data into actionable insights and strategic frameworks. 
  • Engage with industry experts, channel partners, and technology vendors to validate research hypotheses and findings. 
  • Support consulting and strategy teams with accurate and timely market intelligence inputs. 

Podcast Research & Insight Support (30%)

  • Research and curate data-driven narratives for podcast episodes focused on technology markets, innovation, and leadership. 
  • Collaborate with podcast hosts and content teams to identify timely, high-value topics that align with audience interests. 
  • Prepare background briefs, fact sheets, and key talking points drawn from industry insights, market data, and expert interviews. 
  • Track listener engagement and industry response to recommend insight-driven content improvements. 

 

Desired Experience and Skills

Qualifications

  • Bachelor's degree in Business, Economics, Technology, or a related discipline (Master’s preferred). 
  • 2–5 years of experience in market research, business research, or technology consulting. 


Core Skills

  • Strong understanding of market research methodologies and data interpretation. 
  • Ability to apply structured problem-solving and hypothesis-driven research techniques. 
  • Excellent analytical, writing, and storytelling skills to communicate complex ideas simply. 
  • Experience in data analysis tools (e.g., Excel, Power BI, SPSS, or Python) and familiarity with technology industry datasets. 
  • Curiosity and awareness of global technology trends, startups, and market shifts. 
  • Strong interpersonal and presentation skills for stakeholder collaboration. 

 

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