Marketing Research Analyst

Role:

Eligibility:

Location

Experience

Job Summary

Marketing Research Analyst

Key Responsibilities:

• Develop and execute marketing strategies and campaigns to build brand awareness and engage target audiences.
• Manage digital marketing activities, including content creation, SEO, social media, email marketing, and website updates.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities for brand positioning.
• Conduct data mining and analysis to extract actionable insights for marketing strategies and campaign optimization.
• Create marketing content and materials, such as brochures, presentations, blog posts, newsletters, and digital assets.
• Plan and coordinate marketing events, sponsorships, and brand activations to increase public and media exposure.
• Monitor and report on the effectiveness of campaigns using analytics tools, making data-driven recommendations for improvement.
• Maintain consistent brand messaging and visual identity across all marketing channels and materials.
• Stay current with industry trends, and marketing best practices to inform strategic decisions.

Job Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s is a plus).
• 0-1 years experience (Fresher’s preferred)
• Proficiency in marketing tools and platforms, such as Google Analytics, Meta ads, CRM systems, email marketing software, and social media management tools.
• Strong knowledge of data mining and analysis techniques to extract insights from large datasets and support decision-making.
• Willingness and ability to travel to expos, trade shows, and industry events
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Creative thinking and problem-solving abilities, with a strong eye for detail and brand alignment.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Comfortable working both independently and collaboratively in a fast-paced environment.