Marketing Research Analyst

Role Overview: As a Marketing Research Analyst, you will be responsible for collating and analyzing marketing data, trends, strategies, and competitive intelligence to enhance the efficiency and effectiveness of current marketing initiatives and identify opportunities for business development. You will play a key role in shaping business intelligence related to our product offerings. Key Responsibilities: - Analyze current marketing activities using relevant parameters and provide actionable recommendations to the marketing team. - Research and analyze external and internal marketing data such as global trends, demographics, and competitor strategies to identify business trends and new opportunities. - Stay fully informed on market trends, industry research, and implement best practices. - Provide recommendations on leveraging identified opportunities for product and market growth. - Contribute to the development of business intelligence by creating experimentation frameworks to improve marketing targeting through segmentation and evaluating the incremental impact of campaigns. - Collate and consolidate data from multiple sources to generate actionable insights. - Provide inputs to the BI team regarding the relevance of data points and suggest new data points for enhanced decision-making. - Devise and evaluate methods for data collection, including surveys, questionnaires, and opinion polls. Qualifications Required: - Strong analytical skills and data-driven thinking. - Exposure to digital marketing is an added advantage. - Excellent problem-solving skills. - Proactive, go-getter attitude. - Ability to translate complex data into clear, strategic insights and recommendations. (Note: The additional details of the company are not mentioned in the provided job description.),