Marketing Research Analyst

Company Description

Assets Roster is one of the world's leading and fastest-growing fixed asset management companies with over 12 years of experience. Our flagship offering, Capexorior, is an integrated, end-to-end fixed asset management suite for enterprise customers. We serve more than 100 large enterprises across multiple countries, providing coverage for varied use cases, including green and brown field projects. Our platform leverages machine learning to offer intelligence and insights using historic asset data, with a strong focus on the Indian market. We are supported by eminent professionals and startup ecosystem leaders.

Role Description

This is a full-time on-site role for a Marketing Research Analyst based in New Delhi. The Marketing Research Analyst will be responsible for conducting market research and analysis, gathering data on consumer demographics, preferences, needs, and buying habits. They will analyze the collected data to identify potential markets, product demand, and pricing strategies. The role includes preparing reports and presenting findings to the marketing team and stakeholders, as well as providing insights to drive marketing strategies.

Qualifications

• Market Research and Market Analysis skills
• Marketing Analytics and Analytical Skills
• Excellent Communication skills
• Proficiency in data analysis and using relevant tools/software
• Bachelor's degree in Marketing, Business Administration, or a related field
• Ability to work independently and collaboratively in a fast-paced environment
• Experience in the fixed asset management domain is a plus