Marketing Manager

Zenplus

7 - 12 years

10 - 15 Lacs

navi mumbai mumbai (all areas)

Posted:4 days ago| Platform:

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Skills Required

pr marketing promotions public relations awareness concept media stakeholder content healthcare offline visual press events consumer digital business campaigns team public analysis roi brand budgets activations atl btl strategy collaterals

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Plan, execute, and manage all offline marketing campaigns (print, radio, OOH, activations, events, etc.).
Collaborate with creative and production teams to develop impactful ATL/BTL collateral.
Manage vendor relationships and negotiate contracts for events, signage, and promotional materials.
Track campaign performance and ROI through measurable KPIs.
Build and maintain strong relationships with media outlets, journalists, and influencers
Draft and distribute press releases, media kits, and pitch stories to secure press coverage
Coordinate and manage PR events, press conferences, and speaking engagements.
Monitor media coverage and report on PR performance metrics.
Develop integrated marketing plans in alignment with business objectives and seasonal trends.
Work closely with internal teams (digital, brand, product, sales) to ensure message consistency.
Identify partnership opportunities for co-branded offline initiatives or media tie-ups.
Conduct market research to understand offline consumer behavior and preferences.

Preferred candidate profile

Strong network in media, agencies, and event organizations
Creative thinker with a strategic mindset.
Passion for storytelling and building brand narratives.

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