Marketing Manager

Role & responsibilities

Position Overview:

The Marketing Manager will be responsible for driving brand visibility, customer engagement, and revenue growth across all F&B outlets. This role involves strategic planning, campaign execution, digital marketing, and partnership development. The ideal candidate should have a strong understanding of the F&B market, customer behavior, and be capable of executing both online and offline marketing initiatives.

Key Responsibilities:

1. Brand Strategy & Positioning

• Develop and implement marketing strategies aligned with brand goals.
• Maintain consistent brand identity and ensure adherence across all outlets.
• Conduct competitor analysis and market research to identify trends and opportunities.
  

2. Digital & Social Media Marketing

• Manage all social media platforms, content calendars, and engagement strategies.
• Oversee performance marketing, SEO/SEM, and paid digital campaigns.
• Analyze digital performance metrics and optimize campaigns to maximize ROI.
• Coordinate with designers/agencies for creatives, videos, and promotional content.
  

3. Promotions, Campaigns & Events

• Plan and execute promotional campaigns, festive offers, and seasonal marketing activities.
• Organize in-store activations, tasting sessions, and brand events to drive footfall.
• Collaborate with outlet teams to implement on-ground marketing initiatives.
  

4. Customer Engagement & CRM

• Maintain and grow customer loyalty programs.
• Track customer feedback, reviews, and ratings on digital platforms.
• Ensure effective customer communication through SMS, emailers, and WhatsApp marketing.
  

5. Partnership & Collaboration Management

• Build strategic partnerships with delivery platforms, influencers, corporates, and event partners.
• Negotiate joint promotions with aggregators like Swiggy, Zomato, etc.
• Explore co-branding opportunities to enhance brand reach.
  

6. Budget Management & Reporting

• Prepare annual marketing budgets and track monthly spends
• Ensure cost-effective execution of marketing plans.
• Create detailed MIS reports on campaign performance, ROI, and brand growth.
  

Preferred candidate profile

Qualifications & Skills Required:

• Bachelors degree in Marketing, Business Administration, or related field.
  

• 4–7 years

  of experience in F&B, hospitality, retail, or QSR marketing.
• Strong understanding of F&B consumer behaviour and local market dynamics.
  
• Hands-on experience in digital marketing tools, social media, analytics platforms, and CRM systems.
  
• Excellent communication, creative thinking, and negotiation skills.
  
• Ability to manage multiple projects and work under tight timelines.
  

Key Competencies:

• Strategic planning
  
• Creativity & innovation
  
• Strong analytical ability
  
• Vendor & agency management
  
• Team coordination
  
• Decision-making under pressure

Interested candidates can email their cv to moumita@mipl.com