Marketing Manager

Role -  Marketing Manager

Location - Mumbai

Key Responsibilities:

1. Event Management & Brand Activations

• Plan and execute large-scale events, store launches, exhibitions, and in store promotions
• Close coordination with Vendors and Guest listers for managing the events
• Oversee end-to-end event execution — from concept and budgeting to logistics, production, and post-event analysis.
• Ensure all events reflect brand aesthetics and deliver exceptional customer and guest experiences.

2. Campaign Strategy & Planning

• Develop 360° marketing campaigns that align with brand goals and drive business impact.
• Work closely with creative, digital, and retail teams to ensure campaign consistency across channels.
• Track campaign performance and optimize for engagement, reach, and ROI.

3. Celebrity & Influencer Marketing

• Identify and collaborate with brand ambassadors, celebrities, and key influencers to amplify brand visibility.
• Manage partnerships, negotiations, and content execution ensuring alignment with brand values.
• Leverage PR and digital media to maximize coverage and impact.

Ad Shoots & Creative Production

• Plan and manage brand and product shoots — from concept development to final delivery.
• Collaborate with creative agencies, stylists, photographers, and production houses.
• Ensure visual storytelling resonates with the brand’s luxury and aspirational positioning.

Brand Strategy & Collaboration

• Partner with design, retail, and e-commerce teams to ensure cohesive brand communication.
• Stay updated with market trends, consumer behaviour, and competitor activities to drive innovation.

Requirements:

·       Bachelor’s/Master’s degree in Marketing, Communications, or a related field.

·       5+ years of experience in marketing, preferably within luxury, fashion, or jewellery sectors.

·       Proven expertise in event management, celebrity/influencer marketing, and campaign planning.

·       Strong creative sense with an eye for aesthetics and storytelling.

·       Excellent project management, negotiation, and communication skill