Marketing Manager

Job Title: Marketing Manager

Location: Hyderabad

We are seeking a highly motivated and experienced Marketing Manager to join our team. The ideal candidate will be responsible for managing our organic efforts, nurturing leads, executing email marketing campaigns, managing our Google Search Ads, optimizing our website, and presenting clear marketing plans to achieve our MQL and SQL goals.

Responsibilities

• Develop marketing plan that forecasts pipeline contribution, required investment, and expected return for each channel.
• Lead content and SEO programs by directing keyword research, managing editorial calendars, and guiding writers and agencies to deliver high-ranking, conversion-focused content.
• Design segmented email nurture funnels in HubSpot, Woodpecker, and Substack; test subject lines, offers, and cadences to improve open, click, and reply rates.
• Manage and optimise Google Search Ads (and additional paid channels when justified).
• Own website performance and conversion rate optimisation by running A/B tests, improving user experience, and partnering with designers and developers on rapid iterations.
• Maintain seamless marketing operations through HubSpot-to-Zapier automations that ensure clean data flow and accurate lead scoring.
• Create and present executive-ready dashboards by consolidating analytics from all tools and turning insights into actionable recommendations.

Qualifications

• 5 or more years of success in B2B digital marketing with demonstrable impact on moving leads from MQL to SQL.
• Hands-on expertise in tools like HubSpot, Google Search Ads, WordPress, and email marketing platforms.
• Proven ability to write persuasive, audience-centric copy across channels and formats.
• Solid grasp of SEO best practices, keyword research, and content production workflows.
• Advanced skills in data analysis and reporting, with the ability to unify metrics from multiple systems into clear stories for leadership.
• Experience managing vendors and mentoring team members toward shared goals.
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
• Certifications in Google Ads, HubSpot, or similar platforms are a plus.