Job
Description
Position Overview: Shree Ganesh Roadline is seeking a dynamic and results-driven Marketing Manager to lead the development and execution of marketing strategies aimed at promoting the company's transport services, enhancing brand visibility, and driving business growth. The Marketing Manager will be responsible for overseeing market research, strategic planning, campaign execution, performance analysis, and brand management. Key Responsibilities: 1. Market Research and Analysis Conduct thorough market research to identify target audiences, understand customer needs and preferences, and assess competitor activities. Analyze market trends to uncover opportunities for growth in the transport and logistics sector. Stay informed on industry developments, regulatory changes, and emerging market demands. 2. Marketing Strategy Development Design and execute comprehensive marketing strategies aligned with Shree Ganesh Roadline's business objectives. Lead the creation and management of multi-channel marketing campaigns, including digital (social media, SEO, email), traditional advertising (print, outdoor), and PR efforts. Develop content marketing initiatives, including blog posts, case studies, whitepapers, and industry reports, to establish Shree Ganesh Roadline as a thought leader. 3. Campaign Execution and Management Oversee the end-to-end execution of marketing campaigns, ensuring they are delivered on time and within budget. Collaborate with internal teams (sales, design, operations) and external agencies to produce high-quality marketing materials, such as brochures, presentations, videos, and website content. Continuously monitor, measure, and optimize the performance of marketing campaigns using analytics tools, ensuring KPIs (Key Performance Indicators) are met. 4. Relationship Management Build and maintain long-lasting relationships with clients, potential customers, and key industry stakeholders. Provide exceptional customer service, ensuring satisfaction and retention. Represent the company at industry events, conferences, and trade shows to strengthen brand presence and networking opportunities. 5. Reporting and Analysis Prepare regular reports on marketing campaign performance, highlighting successes, challenges, and areas for improvement. Use data-driven insights to make recommendations for optimizing future marketing strategies and increasing ROI (Return on Investment). 6. Budget Management Develop and manage the marketing budget, ensuring resources are allocated effectively across all campaigns and initiatives. Track marketing expenses and identify opportunities to reduce costs while maximizing impact. 7. Other Responsibilities Assist in the planning and execution of promotional activities, events, and sponsorships that align with Shree Ganesh Roadline’s brand and objectives. Stay up-to-date with the latest marketing trends, tools, and technologies, continuously integrating innovative strategies into the company’s marketing efforts. Contribute to the overall success of Shree Ganesh Roadline by driving brand awareness, generating leads, and supporting business growth. Key Skills and Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus). 5+ years of experience in marketing, with a proven track record in the transport, logistics, or related industries. Strong knowledge of digital marketing strategies and tools, including SEO, PPC, social media, and email marketing. Excellent communication, presentation, and writing skills. Analytical mindset with the ability to interpret data and derive actionable insights. Strong project management skills, with the ability to work under pressure and meet deadlines. Ability to work collaboratively with cross-functional teams and external vendors. Knowledge of the latest trends in marketing automation, CRM, and content management systems. Job Type: Full-time Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person
