MARKETING MANAGER

Job Description

Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and

outbound marketing campaigns on behalf of clients.

● Craft and manage PPC campaigns in Google Ads, LinkedIn and Facebook

● Define content development, syndication, distribution, and link-building

strategies.

● Draft detailed SEO site audits and reports through a technical, content and off-

site lens to ensure that they consistently adhere to SEO best practices.

● Analyze and translate data from web analytics into actionable plans.

● Work with an internal team to ensure that UX, design, development, content

strategy is contributing to the success of overall digital marketing goals and

plans.

● Daily and weekly reporting and communication regarding campaign

development, timelines, analysis, and results.

● Manage digital advertising budget and spend, including bid management.

● Execute bid changes based on pacing and performance.

● Continuous analysis of paid search campaigns to identify potential opportunities,

providing recommendations for optimization through ad copy, keywords, ad

groups, targeting, bidding, and landing pages.

● Monitor SEO performance by utilizing SEO tools such as SEMRush, Search

Console, Google Analytics and Google Data Studio.

● Conduct ongoing keyword research to apply a customer-first lens to marketing

initiatives; use these insights to support strategic and tactical recommendations

across clients’ digital ecosystems.

● Maintain and manage search tools to identify site issues and collaborate with the

development team to resolve defects.

● Ensure alignment between paid search and organic search strategies.

● Advise on content types, topics, and keywords to explore to maximize clients

search rankings.

● Provide training to others in the organization on issues important to SEO.

● Constantly monitor and communicate changes in industry trends and search

engine algorithms both internally and to clients.

● Develop working plans for upcoming and in-motion SEO engagements

(weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in

collaboration with the project management team.

● Assign and oversee skill level-appropriate SEO tasks/responsibilities for team

members.

● To Involve and provide key ideas in both Online & Offline marketing and engage

in those activities.

● Should handle Sms,Whatsapp and Email campaigns on a daily basis.

Experience : 2 year

Salary : Based on Experience

Skills and Experience

Should have 2 years of experience.

should have working Experience in Scrum Agile, POD Structure and attending Agile

ceremonies.

Demonstrate excellent communication skills,including the ability to engage in industry

related progressive updates.

Apply strong analytical capabilities to perform data mapping,integration analysis, and

functional persona assessments to support wireframe creation

Possess a basic knowledge of SQL/Oracle to assist in data analysis and reporting.

Work closely with the marketing and sales team to understand campaign objectives and

effectively implement them on a regular basis.

Experience : 2 year

Salary : Based on Experience

Job Type: Full-time

Benefits:

• Food provided
• Provident Fund

Work Location: In person