Marketing Manager

Job Summary:

We’re looking for a marketing professional to lead end-to-end brand strategy and execution

across digital, traditional, and retail channels. This role involves managing paid campaigns,

SEO, content, PR, offline activations, and partnerships. You’ll collaborate with internal teams

and external vendors, track performance metrics, and drive consistent brand growth. Ideal

for someone with 3–6 years of experience, strong communication skills, and a data-driven,

creative mindset

What will you do?

Strategic Planning & Brand Development:

• Develop and implement a holistic marketing strategy covering digital, traditional, and

retail marketing channels.

• Define the brand positioning and ensure consistency across all platforms and

touchpoints.

• Manage and grow the marketing calendar, aligning campaigns with product launches,

seasonality, and key sales periods.

Digital Marketing Duties:

• Oversee paid media campaigns (Google Ads, Meta, TikTok, etc.) focused on traffic,

sales, and ROI.

• Manage SEO, email marketing (Klaviyo or similar), and website content to improve

visibility and conversion rates.

• Track and analyze performance metrics (CAC, ROAS, LTV) and adjust campaigns

accordingly.

• Coordinate with content creators and designers for engaging content across social

media, blog, and ads.

Core/Traditional Marketing Duties:

• Plan and manage offline marketing campaigns such as OOH (out-of-home), flyers,

events, and direct mail.

• Oversee public relations efforts, including drafting press releases, pitching media, and

building relationships with tech and sustainability journalists.

• Support retail/partner marketing, including in-store materials, co-branded

campaigns, and retail promotions if applicable.

• Lead brand activations and event marketing, such as trade shows, pop-up shops, or

sustainability fairs.

• Build partnerships with schools, universities, NGOs, and environmental organizations

for brand outreach

Team & Vendor Management:

• Collaborate with internal teams and manage external agencies/freelancers for

content, PR, and media buying.

• Track marketing budgets, forecasts, and reporting for leadership review

What are we looking for?

• 3 to 6 years of experience in marketing, with exposure to both digital and

traditional campaigns.

• Background in e-commerce, tech, consumer electronics, or sustainability a strong

plus.

• Hands-on experience with marketing tools (e.g. Google Ads, Meta Ads, Klaviyo,

GA4, Canva/Adobe, CMS/Shopify).

• Strong written and verbal communication skills able to craft persuasive

messages across channels.

• Project management skills, with the ability to juggle multiple priorities and

deadlines.

• A proactive, analytical mindset with a passion for storytelling and measurable

results.