Marketing Manager – School Branding & Community Engagement

Job Title: Marketing Manager – School Branding & Community Engagement

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About Gian Jyoti Global School

Gian Jyoti Global School is a premier CBSE-affiliated institution with a proud legacy of over 52 years of delivering quality education. As we prepare for our next phase of growth, we are focused on strengthening our brand presence, building meaningful community relationships, and creating a marketing ecosystem that reflects our core values of academic excellence, innovation, and holistic development.

Role Overview

Marketing Manager

cohesive brand identity

data-driven, process-oriented function

Key Responsibilities

1. Build & Lead the Marketing Function

school’s first marketing department

●    Create clear workflows, reporting structures, and approval processes for all marketing activities.

marketing calendar

2. Branding & Visual Identity

brand discovery exercise

●    Enhance brand guidelines, including logo usage, color palettes, typography, visual tone, and storytelling approach.

●    Ensure brand consistency across all touchpoints — print, digital, outdoor signage, uniforms, brochures, and event materials.

3. Digital Presence & Storytelling

redesign and upkeep of the school website

comprehensive social media strategy

video marketing initiatives

4. Community Engagement & Reputation Building

●    Launch programs to enhance parent and alumni involvement (e.g., parent ambassador programs, alumni spotlights, community service campaigns).

●    Build relationships with local media, NGOs, and businesses for collaborative events, sponsorships, and coverage.

online reputation

5. Admissions Marketing & Content Strategy

drive inquiries and conversions

email marketing campaigns

●    Develop brochures, prospectuses, and other collateral that clearly communicate the school’s offerings and achievements.

6. Event Marketing

●    Strategically promote key school events (sports days, annual functions, community fairs, competitions) through digital and offline channels.

●    Coordinate event coverage with high-quality photography and videography to create marketing assets for future use.

7. Analytics & Continuous Improvement

KPIs

refine strategies

●    Use insights to propose innovative, cost-effective marketing initiatives.

Qualifications & Skills

●    Master’s degree in Marketing, Communications, Journalism, or a related field.

Minimum 5–8 years of professional experience

building or leading marketing teams

digital marketing, SEO, social media strategy, content creation, and campaign analytics

basic graphic design and video editing tools

●    Excellent written and verbal communication skills in English; ability to tailor messaging to diverse audiences.

strategic thinker

●    Highly organized, process-driven, and able to juggle multiple priorities in a fast-paced environment.

What We Offer

build and lead a new department

●    Support from school leadership to implement new processes, hire resources, and bring fresh ideas to life.

●    Competitive compensation commensurate with experience.

impact-driven educational institution

Application

hr.gjgs2025@gmail.com

“Marketing Manager Application – [Your Name]”