Marketing Manager

Job Title: Marketing Manager Location: Lower Parel - Mumbai Job Type: Full-time in office position. Reports to: Co - Founder Expected CTC : 6 Lakh P.A About Us: Gusto Foods is a fast-growing food brand known for Gourmet sauces. We're passionate about quality, sustainability, and delivering an exceptional brand experience. We're seeking a creative and strategic Marketing Manager to join our team and help us grow our presence in a competitive market. Position Summary: The Marketing manager will be responsible for developing and executing marketing strategies that drive brand awareness, Brand collaborations, representation the brand, sales growth. You’ll work cross-functionally with sales, creative, social media and PR internally and with external vendors. The manager is the bridge between the co founder and the team and has to ensure completion of tasks by the team. Key Responsibilities: • Brand Strategy: Develop and implement brand plans to support short and long-term business goals by doing brand collaborations, events, and NPD ideas. • Product Positioning: Define and refine product positioning, messaging, and packaging to resonate with target audiences. • Marketing Campaigns: Lead integrated marketing campaigns (digital, retail, PR, influencer, events) from concept to execution. • Social Media : Co ordinate with the agency and the team on developing a great social calendar with execution. • Sales Support: Collaborate with Horeca sales staff and explore any brand collaboration activity. • Budget Management: Manage brand budget and deliver programs on time and within scope. • Strategy : Creating a product launch strategy and doing necessary bits for its execution . • Agency & Vendor Management: Oversee external partners including creative, media, and PR agencies. Qualifications: • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus) • 2-3 years of brand management or marketing experience, preferably in the food, CPG, or FMCG sector • Strong understanding of branding, consumer behaviour, and product marketing, PR and marketing • Excellent project management and organisational skills • Experience with digital marketing, social media, and e-commerce is a plus • Data-driven with strong analytical skills • Creative mindset with attention to detail and passion for food