Key Responsibilities Strategic Planning & Execution Develop and implement 360° digital marketing campaigns (SEO, SMO, PPC, Email, Affiliate, Display, etc.). Build localized content calendars aligned with product launches, marketing campaigns, and seasonal trends. Collaborate with in-store teams to align digital efforts with offline retail promotions. Performance Marketing Manage Google Marketing Platform (GMP) including DV360, GA4, and Search Ads 360. Lead PPC campaigns across Google Ads, Meta Ads, and other platforms to maximize ROAS. Continuously optimize CPC and conversion rates through A/B testing and data-driven strategies. Social Media Optimization (SMO) Strategically manage platforms such as Facebook, Instagram, WhatsApp Business, LinkedIn, and TikTok. Utilize tools like Meta Business Suite, Buffer, or Sprout Social for scheduling, engagement, and analytics. Localize content for cultural relevance while maintaining brand consistency. Data Analytics & Reporting Own and maintain dashboards and performance reports (weekly, monthly, quarterly). Analyze customer behavior via GA4, CRM systems, and loyalty data to inform campaigns. Leverage heatmaps, clickstreams, and bounce rates to optimize user experience and conversion paths. E-Commerce & Loyalty Integration Drive traffic and conversions on Cheers’ e-commerce platform using both paid and organic channels. Support digital activations for Cheers Loyalty Club, including email/SMS campaigns and digital coupons. Budget & Vendor Management Manage digital marketing budgets with a focus on ROI and efficiency. Oversee third-party agencies and freelancers for creative production, media buying, and influencer collaborations. Innovation & Leadership Stay abreast of emerging digital trends (e.g., voice search, retail media networks) and apply first-mover strategies. Train, guide, and mentor junior team members and interns. Key Requirements Education Bachelor's or Master’s degree in Marketing, Digital Media, Business, or a related field. Experience 5–8 years in digital marketing, preferably within retail, FMCG, or e-commerce. Demonstrated success in managing high-impact PPC and social media campaigns. Hands-on experience with GMP, Meta Ads, and social media automation tools. Skills Proficiency in GA4, Google Tag Manager, and Looker Studio (Data Studio). Strong copywriting and content strategy skills. Knowledge of retail marketing dynamics, seasonal buying behavior, and shopper psychology. Excellent project management and stakeholder coordination skills.
Ensure that follow ups are done for all pending tasks as per the FMS/ Checklist. Ensure that help tickets are raised for tasks which are struck. Follow up resolution of help tickets with the team lead. Escalate the tasks which are not being completed despite repeated reminders. Provide inputs to management with regards to bottlenecks in the process flow and suggest ways to improve it Maintain cordial relationship with all doers
Ensure that data entry clerks are capturing the invoices in the system within the planned time. Ensure that both quantity and prices of each item as per the invoice is matching with the quantity and price captured in the system. Ensure that price claims are raised in the event of an overcharge by the supplier. Ensure that price claims are validated with the appropriate purchase order or price list shared by the supplier. Ensure that debit notes are raised for all returns Ensure that debit notes are raised Ensure that valid claim copies are available for all debit notes raised to the suppliers.
Job Summary: We are seeking a highly skilled MIS Executive to join our back office team in Worli, Mumbai. The ideal candidate will possess advanced MS Excel skills, proficiency in Google Sheets, and experience in Google Scripting for creating File Management Systems (FMS) and checklists. The candidate must have completed the Tech Mastery program by Rahul Jain and the MBT program by Sanjeev Jain. Additionally, the candidate should be adept at utilizing all tools available in the Tech Alumni by Sanjeev Jain. Strong spoken English, excellent analytical skills, and experience in using AI tools are essential. Key Responsibilities: Data Management: Develop, maintain, and manage MIS reports and dashboards using MS Excel and Google Sheets. Automate data processing and report generation using Google Scripts. Create and manage Flow Management Systems (FMS) and checklists. Technical Proficiency: Utilize advanced functions and features of MS Excel, including pivot tables, VLOOKUP, HLOOKUP, array formulas, macros, and data analysis tools. Use Google Sheets for collaborative data management and real-time updates. Use of Looker Studio. Implement Google Scripts to streamline processes and improve efficiency. Database Management: Extract and manipulate data from our current ERP database. Ensure data integrity and accuracy in database operations. Create queries and reports to support various business needs. AI Integration: Utilize AI tools and technologies to enhance data processing and operational efficiency. Implement AI-driven solutions for data analysis, forecasting, and report generation. Program Requirements: Apply knowledge and skills gained from the Tech Mastery program by Rahul Jain. Implement best practices and methodologies learned from the MBT program by Sanjeev Jain. Effectively use all tools and resources provided in the Tech Alumni by Sanjeev Jain. Communication: Ensure clear and effective communication within the team and with other departments. Prepare and present data reports to management in a clear and concise manner. Maintain decent spoken English for smooth internal and external communication. Operational Support: Provide support to the operations team in data management and reporting. Troubleshoot and resolve issues related to MIS and data systems. Contribute to process improvement initiatives to enhance operational efficiency. Qualifications: Bachelor’s degree in Information Technology, Computer Science, Business Administration, or a related field. Advanced proficiency in MS Excel and Google Sheets. Knowledge of Google Scripting and its application in creating FMS and checklists. Completion of the Tech Mastery program by Rahul Jain and the MBT program by Sanjeev Jain. Familiarity with tools available in the Tech Alumni by Sanjeev Jain. Strong analytical and problem-solving skills. Experience in working with databases, specifically in extracting data from ERP systems. Experience in using AI tools for data analysis and operational efficiency. Decent spoken English and effective communication skills. Experience: Minimum of 2-3 years of experience in a similar role, preferably in a back office or operational support environment. Proven track record of managing and analyzing large datasets. Experience in automating processes and creating efficient data management systems. Experience in working with ERP databases to extract and manipulate data. Experience in integrating and using AI tools for business operations. Key Competencies: Attention to detail and accuracy. Ability to work independently and as part of a team. Strong organizational and time management skills. Proactive approach to identifying and solving problems.