Job
Description
Role Overview: As the Marketing Manager/Senior Marketing Manager at wrkwrk, a fast-growing coworking and managed office provider in Mangaluru, you will play a crucial role in leading the evolution of the brand. You will be responsible for developing and executing a marketing vision that positions wrkwrk as the leading coworking and managed office brand. Your role will involve shaping the way the world sees and interacts with the brand, ensuring consistency across all marketing channels, and driving community engagement through innovative strategies. Key Responsibilities: - Define and own the brand strategy to position wrkwrk as the leading coworking and managed office brand. - Ensure consistency in messaging, campaigns, and interactions to create a compelling brand story. - Lead offline and digital marketing efforts to maximize impact across all channels. - Oversee content creation, social media, performance marketing, PR, and brand activations to create a strong and unified narrative. - Drive lead-generation strategies with deep KPIs for conversion to on-ground sales. - Plan and execute events to bring the brand's youthful DNA to life and engage the community. - Manage a passionate marketing team, empower them to push boundaries, and align marketing with business objectives. - Utilize data and insights to track performance, optimize campaigns, and achieve goals. - Manage budgets strategically and constantly innovate to stay ahead of the competition. Qualifications Required: - 10+ years of experience in marketing leadership roles, preferably in coworking, real estate, hospitality, or lifestyle brands. - Deep understanding of offline and digital marketing and the ability to integrate them seamlessly. - Passion for brand storytelling and creating emotional connections through marketing narratives. - Track record of leading teams, launching successful campaigns, and driving business growth. - Strong analytical skills and experience with SEO, SEM, email marketing, social media, and performance marketing tools. - Exceptional leadership, communication, and project management skills. - Willingness to travel to facilities and offices in Mangaluru, with preference given to candidates willing to relocate. (Note: Any additional details of the company were not explicitly mentioned in the job description.) Role Overview: As the Marketing Manager/Senior Marketing Manager at wrkwrk, a fast-growing coworking and managed office provider in Mangaluru, you will play a crucial role in leading the evolution of the brand. You will be responsible for developing and executing a marketing vision that positions wrkwrk as the leading coworking and managed office brand. Your role will involve shaping the way the world sees and interacts with the brand, ensuring consistency across all marketing channels, and driving community engagement through innovative strategies. Key Responsibilities: - Define and own the brand strategy to position wrkwrk as the leading coworking and managed office brand. - Ensure consistency in messaging, campaigns, and interactions to create a compelling brand story. - Lead offline and digital marketing efforts to maximize impact across all channels. - Oversee content creation, social media, performance marketing, PR, and brand activations to create a strong and unified narrative. - Drive lead-generation strategies with deep KPIs for conversion to on-ground sales. - Plan and execute events to bring the brand's youthful DNA to life and engage the community. - Manage a passionate marketing team, empower them to push boundaries, and align marketing with business objectives. - Utilize data and insights to track performance, optimize campaigns, and achieve goals. - Manage budgets strategically and constantly innovate to stay ahead of the competition. Qualifications Required: - 10+ years of experience in marketing leadership roles, preferably in coworking, real estate, hospitality, or lifestyle brands. - Deep understanding of offline and digital marketing and the ability to integrate them seamlessly. - Passion for brand storytelling and creating emotional connections through marketing narratives. - Track record of leading teams, launching successful campaigns, and driving business growth. - Strong analytical skills and experience with SEO, SEM, email marketing, social media, and performance marketing tools. - Exceptional leadership, communication, and project management skills. - Willingness to travel to facilities and offices in Mangaluru, with preference given to candidates willing to relocate. (Note: Any additional details of the company were not explicitly mentioned in the job description.)
