Marketing Manager

Job Title: Marketing Manager – Retail (Online & Offline)

Department: Marketing
Experience: 5+ Years
Job Type: Full-time
Work Location: Kochi

About the Role:

We are seeking an experienced and result-oriented Marketing Manager to lead marketing operations across our retail (online and offline) business. The ideal candidate will have a strong background in brand management, campaign planning, and digital marketing, with the ability to create and execute strategies that drive both in-store and online growth.

Key Responsibilities:

• Develop and implement integrated marketing strategies covering both online and offline retail channels.
• Plan and execute seasonal campaigns, promotions, product launches, and events to increase footfall and sales.
• Manage digital marketing activities including social media, SEO/SEM, Google Ads, email campaigns, and influencer marketing.
• Work closely with visual merchandising, sales, and operations to ensure consistent brand communication across all touchpoints.
• Coordinate with creative and media agencies for branding, advertising, and promotional activities.
• Analyse market trends, customer behaviour, and competitor activities to identify opportunities for business growth.
• Manage and monitor marketing budgets, ensuring efficient utilization and maximum ROI.
• Oversee content creation, brand communication, and promotional materials for both retail and online platforms.
• Track and report on marketing performance metrics to evaluate campaign effectiveness.
• Support the development of loyalty programs and CRM initiatives to strengthen customer relationships.
• Travel to store locations when required for campaign implementation and reviews.

Key Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in marketing, preferably in retail, e-commerce.
• Proven expertise in managing both online and offline marketing campaigns.
• Strong understanding of digital marketing tools, analytics, and performance measurement.
• Excellent communication, leadership, and organizational skills.
• Ability to work in a fast-paced, multi-channel retail environment.
• Proficiency in Google Ads, Meta Business Suite, SEO tools, CRM platforms, and MS Office.

Preferred Skills:

• Experience in store branding, visual merchandising coordination, and retail promotions.
• Knowledge of content marketing and influencer collaborations.
• Exposure to omnichannel strategies integrating online and offline sales.
• Creative mindset with strong analytical ability.

Job Type: Full-time

Work Location: In person