Marketing Manager

Job Title: Marketing Manager Retail (Online & Offline)

Department:

About the Role:

Marketing Manager

Key Responsibilities:

• Develop and implement

  integrated marketing strategies

  covering both

  online and offline retail channels.

• Plan and execute

  seasonal campaigns, promotions, product launches, and events

  to increase footfall and sales.
• Manage

  digital marketing activities

  including social media, SEO/SEM, Google Ads, email campaigns, and influencer marketing.
• Work closely with

  visual merchandising, sales, and operations

  to ensure consistent brand communication across all touchpoints.
• Coordinate with creative and media agencies for branding, advertising, and promotional activities.
• Analyze

  market trends, customer behavior, and competitor activities

  to identify opportunities for business growth.
• Manage and monitor

  marketing budgets

  , ensuring efficient utilization and maximum ROI.
• Oversee

  content creation, brand communication, and promotional materials

  for both retail and online platforms.
• Track and report on

  marketing performance metrics

  to evaluate campaign effectiveness.
• Support the development of

  loyalty programs and CRM initiatives

  to strengthen customer relationships.

• Travel to store locations

  when required for campaign implementation and reviews.

Key Requirements:

• Bachelor’s or Master’s degree in

  Marketing, Business Administration, or a related field.

• Minimum

  5 years of experience

  in marketing, preferably in

  retail, e-commerce.

• Proven expertise in managing

  both online and offline marketing campaigns.

• Strong understanding of

  digital marketing tools

  , analytics, and performance measurement.
• Excellent communication, leadership, and organizational skills.
• Ability to work in a fast-paced, multi-channel retail environment.
• Proficiency in

  Google Ads, Meta Business Suite, SEO tools, CRM platforms, and MS Office.

Preferred Skills:

• Experience in

  store branding, visual merchandising coordination,

  and

  retail promotions.

• Knowledge of

  content marketing and influencer collaborations.

• Exposure to

  omnichannel strategies

  integrating online and offline sales.
• Creative mindset with strong analytical ability.