Marketing Manager

KEY RESPONSIBILITIES

• Develop and execute inbound demand generation strategies to build a robust sales funnel for large-ticket B2B SaaS products.

• Lead and mentor a demand generation team to achieve marketing goals and performance targets.

• Manage inbound strategies across multiple geographies, adapting campaigns to target region-specific audiences and market conditions.

• Collaborate closely with the sales team to optimize lead handoƯs, provide insights on lead quality, and meet shared goals.

• Design and implement marketing campaigns to engage, educate, and nurture inbound prospects through the buyer's journey.

• Use data to track, analyze, and optimize demand generation eƯorts, making informed adjustments to improve conversion rates.

• Maintain focus on meeting and exceeding lead-generation KPIs, adjusting strategies as necessary to hit targets consistently.

IDEAL EXPERIENCE:

• 4+ years in inbound demand generation, specifically in B2B SaaS; experience with HCM or HR Tech products is preferred.

• Experience in handling large-ticket sales, with a record of success in generating high quality leads for premium products.

• Proven experience in leading a demand generation or marketing team, with strong mentoring and motivational skills.

• Prior experience in implementing multi-geography strategies, with an understanding of regional market nuances.

• Comfortable in a target-driven environment, with a history of consistently meeting and exceeding KPIs. PREFERRED SKILLS:

• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).

• Analytical mindset with experience in using tools like Google Analytics, Tableau, or Power BI.

• Strong communication and collaboration skills to work executively with cross-functional teams.