Marketing Manager

Overview

We are looking for a dynamic and strategic Marketing Leader to spearhead KSAC Hospitals’ brand and growth initiatives. This role will drive Go-to-Market (GTM) strategy, business analysis, corporate engagement, and digital marketing to build a strong brand presence—starting with Telangana, expanding across Southern India, and ultimately scaling to PAN India.

Key ResponsibilitiesStrategic Marketing & GTM

• Design and execute Go-to-Market strategies for new services, wellness programs, and specialty offerings.
• Create a phased marketing roadmap: Telangana → Southern States → PAN India.
• Conduct competitive analysis and identify growth opportunities aligned with business objectives.
• Build market intelligence dashboards for leadership decision-making.

Business Analysis & Planning

• Conduct detailed market research, competitor benchmarking, and consumer insights analysis.
• Track and report KPIs, ROI, and campaign effectiveness.
• Prepare financial & operational impact reports for leadership.
• Collaborate with Finance & Operations to align marketing spends with projected revenue growth.
• Perform data modeling, forecasting, and scenario planning to support decision-making.
• Translate complex business requirements into actionable marketing and growth strategies.

Corporate Engagement & Partnerships

• Forge and manage corporate tie-ups, institutional collaborations, and wellness partnerships.
• Plan and execute corporate wellness camps, seminars, and engagement events.
• Liaise with industry bodies, associations, and healthcare networks to elevate KSAC’s presence.

Digital Marketing & Brand Presence

• Lead hospital’s digital marketing (social media, SEO, SEM, content campaigns).
• Manage hospital website, online reputation, and digital patient acquisition funnels.
• Drive patient engagement via email, WhatsApp, and omnichannel outreach.
• Explore and implement innovative tools (automation, analytics, influencer marketing, webinars).

Skills & Competencies

• Strong expertise in healthcare/service marketing and business development.
• Proven ability in GTM strategy, corporate tie-ups, and market expansion.
• Business Analyst skill set – data modeling, reporting, financial forecasting, KPI tracking, and converting insights into strategy.
• Excellent communication, leadership, and networking abilities.
• Proficiency in digital marketing tools: Google Ads, Meta Ads, SEO, Analytics, CRM, LinkedIn Campaigns.
• Analytical and data-driven mindset with strong business acumen.
• Willingness to travel as per business needs.

Qualifications & Experience

• MBA/PGDM in Marketing, Business Strategy, or Healthcare Management.
• 3-5 years of experience in Marketing/Business Development (preferably healthcare, wellness, or service industry).
• Demonstrated success in strategic marketing, business analysis, corporate partnerships, and high-impact digital campaigns.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Work Location: In person