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DESCRIPTION "Going from Zero to One is the greatest improvement possible, greater than going from one to 10 or even from one to 100. To go from zero to one is to bring something into existence and therefore is the essence of true innovation"- Peter Thiel Are you passionate about building brands from the ground up and driving their success on the world's largest e-commerce platform? Join Amazon as a Private Brand Marketing Manager to shape the future of our owned brands. You'll be responsible for launching new products, driving customer acquisition, and optimizing marketing performance across our private label portfolio. This position is based at the Amazon Office in Bangalore. Key Job Responsibilities: Developing and executing marketing strategies for private brand selection along with developing and increasing traffic through new controllable channels Improve onsite traffic metrics and build new traffic channels Optimizing data-driven marketing AMS campaigns to drive traffic and increase brand awareness Optimizing Amazon Advertising performance across Sponsored Products, Sponsored Brands, and Display campaigns Analyzing customer behavior and market trends to identify growth opportunities Drive customer acquisition and lifecycle management Managing marketing budget and ROI across multiple channels Building compelling A+ content and Store pages to enhance brand storytelling We're looking for someone who combines strategic thinking with hands-on execution capabilities. The ideal candidate should have: Proven experience in e-commerce marketing and brand building Strong analytical skills with the ability to translate data into actionable insights Experience in managing paid advertising campaigns (Amazon Ads) and optimizing for performance Excellence in cross-functional collaboration and stakeholder management A track record of delivering results in a fast-paced environment Basic Qualifications 4+ years of professional non-internship marketing experience in e-commerce Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling ad campaigns Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs MBA If you're a customer-obsessed marketer who thrives on building something from nothing and can balance creative thinking with analytical rigor, we want to hear from you. Join us in shaping the future of Amazon's private brands portfolio. BASIC QUALIFICATIONS 3+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion PREFERRED QUALIFICATIONS Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Company - ADCI - Karnataka Job ID: A2938050 Show more Show less
