Marketing Manager

Job Description

Marketing Manager - Job Description We are looking for an experienced and driven Marketing Manager to lead the marketing function for our waterproofing and construction chemicals division. The ideal candidate will have a proven background in strategic marketing, branding, client acquisition, and team leadership. This role is key to driving business growth across South India, particularly through franchise development, digital engagement, and high-value client interactions. Location: - Malappuram Key Responsibilities: Strategic Planning & Leadership · Develop and implement comprehensive marketing strategies aligned with business goals to promote waterproofing and chemical services. · Define short-term and long-term marketing objectives and performance targets. Brand Management · Maintain a consistent brand identity across all platforms and materials to reinforce market positioning. · Enhance brand visibility and reputation through visual and verbal communication strategies. Lead Generation & Campaigns · Plan and execute lead generation campaigns using SEO, PPC, email marketing, and paid social media. · Collaborate with digital agencies and freelancers for campaign execution and optimization. Content Creation · Oversee the creation of engaging and informative content including brochures, videos, blog posts, social media graphics, and case studies. · Ensure content aligns with brand tone, educates the audience, and supports lead generation. Market Research & Analysis · Conduct regular market and competitor research to identify new trends, customer pain points, and business opportunities. · Translate insights into actionable marketing strategies. Event Management · Plan and manage the company’s participation in trade shows, industry exhibitions, franchise expos, and seminars. · Coordinate event logistics, branding, and promotional materials. Sales & Marketing Alignment · Work closely with the sales and franchise development team to align marketing efforts with revenue objectives. · Develop customized sales tools and presentations to support business development. Client Handling & Franchise Expansion · Handle high-value client inquiries and franchise prospects with professionalism and strategic insight. · Support franchise recruitment and onboarding efforts in the South Indian market. Social Media Management · Oversee the company’s social media presence, ensuring regular, high-quality, and engaging content. · Track social engagement and community feedback to refine strategies. Budget & Vendor Management · Manage the overall marketing budget, ensuring cost-effective allocation of resources. · Oversee third-party vendors, creative teams, and advertising agencies. Performance Monitoring · Track KPIs, campaign performance, and ROI using data analytics tools. · Prepare monthly reports and recommend improvements for underperforming areas. Qualifications & Skills: Bachelor's or Master's degree in Marketing, Business Administration, or related field. Minimum 5 years of experience in marketing, preferably in B2B or construction/chemical industries. Strong knowledge of digital marketing platforms, tools, and metrics. Excellent communication, presentation, and interpersonal skills. Ability to work in a fast-paced, target-driven environment. Experience with South Indian markets and regional marketing will be an advantage. Compensation & Benefits: Salary: ₹40,000 – ₹50,000 per month Incentive Plans based on performance Accommodation Provided Cell Phone Reimbursement Travel Allowance & Other Perks as per company policy Application Process: Interested candidates who meet the above requirements are encouraged to submit their resumes along with a cover letter detailing their relevant experience and qualifications. Only shortlisted candidates will be contacted for further evaluation. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Commuter assistance Internet reimbursement Leave encashment Schedule: Day shift Weekend availability Supplemental Pay: Overtime pay Performance bonus Ability to commute/relocate: Malappuram, Kerala: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: Sales management: 3 years (Required) Marketing: 3 years (Required) Language: English (Required) Malayalam (Required) Willingness to travel: 75% (Required) Work Location: In person