Marketing Manager

JD: Marketing Manager

Basic Information

Position

Department

Location

Reporting To

Employment Type

Educational Qualification

About the Role

We are seeking an experienced Marketing Manager to lead our marketing initiatives in the edutech and digital marketing space. This role requires a strategic thinker with hands-on experience in driving marketing campaigns, managing teams, and achieving measurable business outcomes.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies aligned with business objectives
• Lead digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities
• Set marketing budgets and ensure optimal ROI on marketing investments

Team Leadership & Management

• Supervise and mentor the Marketing Coordinator and other marketing team members
• Assign tasks, set priorities, and monitor team performance against KPIs
• Foster a collaborative and creative work environment
• Conduct regular performance reviews and provide constructive feedback

Campaign Management

• Oversee end-to-end execution of marketing campaigns for courses and webinars
• Ensure brand consistency across all marketing channels and materials
• Monitor campaign performance metrics and optimize for better results
• Coordinate with sales and product teams to align marketing efforts with business goals

Content & Creative Oversight

• Review and approve marketing content including posters, videos, and promotional materials
• Ensure content quality, brand alignment, and messaging effectiveness
• Guide content creation for various audience segments and platforms
• Maintain a content calendar for consistent and timely deliverables

Digital Marketing & Growth

• Drive online presence through website optimization, social media engagement, and digital advertising
• Implement lead generation strategies and nurture campaigns
• Manage marketing automation tools and CRM systems
• Track and analyze digital marketing metrics (traffic, conversions, engagement, etc.)

Stakeholder Management

• Collaborate with cross-functional teams including sales, operations, and product development
• Build relationships with external vendors, agencies, and partners
• Present marketing plans, reports, and insights to senior management
• Represent the marketing department in strategic meetings

Key Result Areas (KRAs)

1. Marketing Performance

   : Achievement of lead generation targets, conversion rates, and ROI metrics

2. Campaign Effectiveness

   : Success rate of marketing campaigns measured by reach, engagement, and conversions

3. Brand Growth

   : Increase in brand awareness, online presence, and market positioning

4. Team Performance

   : Marketing team productivity, skill development, and goal achievement

5. Budget Management

   : Efficient utilization of marketing budget with measurable returns

6. Student/Customer Acquisition

   : Growth in enrollments and customer base

7. Content Output

   : Quality and consistency of marketing content and materials

Required Qualifications

Education

• MBA in Marketing, Business Administration, or related field

  OR

• B.Tech with proven marketing expertise and relevant certifications

Experience

• Mandatory

  : 3-5 years of experience in edutech marketing and/or digital marketing
• Proven track record of managing successful marketing campaigns
• Experience in team leadership and people management
• Demonstrated ability to drive measurable business results

Skills & Competencies

Technical Skills

• Advanced knowledge of digital marketing channels and strategies
• Proficiency in marketing tools: Google Analytics, Google Ads, Facebook Ads Manager, CRM platforms
• Experience with social media management platforms (Hootsuite, Buffer, etc.)
• Understanding of SEO/SEM, email marketing, and marketing automation
• Familiarity with design tools (Canva, Adobe Creative Suite) is a plus

Soft Skills

• Strong leadership and team management abilities
• Excellent strategic thinking and analytical skills
• Outstanding communication and presentation skills
• Creative problem-solving approach
• Ability to work in a fast-paced, dynamic environment
• Strong organizational and project management capabilities
• Data-driven decision-making mindset

Performance Expectations

• Achieve monthly and quarterly lead generation targets
• Maintain team productivity and ensure timely delivery of all marketing initiatives
• Drive continuous improvement in marketing metrics and campaign performance
• Build and maintain a high-performing marketing team
• Stay updated with industry trends and implement innovative marketing strategies

What We Offer

• Opportunity to work in the growing edutech sector
• Leadership role with scope for strategic impact
• Collaborative and innovative work environment
• Professional growth and development opportunities.