Marketing Manager

Job Summary:

We are looking for a dynamic and strategic Marketing Manager to lead the planning and execution of marketing initiatives for our IT products and services. The ideal candidate will have a deep understanding of the IT industry, digital marketing strategies, and B2B marketing campaigns that drive brand awareness, lead generation, and business growth.

Key Responsibilities:

• Develop and implement marketing strategies to promote IT solutions, software products, and services.
• Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, social media, email, paid ads, etc.).
• Oversee content marketing efforts, including blogs, case studies, whitepapers, and website updates.
• Collaborate with the sales and product teams to align marketing campaigns with business goals.
• Conduct market research and competitor analysis to identify new opportunities and trends in the IT industry.
• Manage the company’s online presence, including website performance, social media engagement, and brand consistency.
• Plan and manage participation in tech events, webinars, product launches, and client engagement activities.
• Track marketing KPIs, analyze campaign performance, and present insights with recommendations for improvement.
• Manage relationships with external agencies, vendors, and media partners.
• Prepare and manage the marketing budget effectively.

Required Skills and Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 5–8 years of experience in marketing, preferably in the IT or technology sector.
• Strong understanding of digital marketing tools and analytics platforms (Google Ads, SEO, HubSpot, Analytics, etc.).
• Proven experience in lead generation and B2B marketing strategies.
• Excellent communication, leadership, and project management skills.
• Ability to translate technical concepts into clear and compelling marketing messages.
• Creative mindset with attention to detail and results-driven approach.

Preferred Attributes:

• Experience with SaaS, software products, or IT services marketing.
• Familiarity with CRM tools and automation platforms (e.g., HubSpot, Salesforce).
• Knowledge of UI/UX concepts and website optimization techniques.
• Strong analytical and reporting skills.

Job Type: Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing Manager: 3 years (Required)

Location:

• New Delhi, Delhi (Preferred)

Work Location: In person

Application Deadline: 05/11/2025
Expected Start Date: 10/11/2025